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Welcome to El's freelance profile!

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El Zhene

Product Manager EdTech
  • Suggested rate
    €650 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept El's quote.
Location and workplace preferences
Location
Belgrade, Serbia
Remote only
Primarily works remotely
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Skill set (7)
Check out El's expertise
El in a few words
I have been working at EdTech startups remotely with cross-functional teams for more than 2 years. I have successfully managed the entire educational product lifecycle, from market research to launch and student support, and have delivered products that have met or exceeded user expectations.
My background in psychology counseling has also given me a deep understanding of people: their needs and motives. My experience in corporate L&D makes me an excellent team player and stakeholder collaborator.
My passion is to help people discover new opportunities and change their lives with education. I love experimenting with ideas and creating completely new learning experiences.
I am very close to the idea that it is "values" and "people" that contribute to business development.
Experience
  • Gloria Kruner's Home Staging & Redesign Consulting
    Product Manager
    September 2020 - Today (4 years and 7 months)
    Düsseldorf, Germany

    - Supervised the development of the first online home staging course in Russian, which was accredited by the International Association of Home Staging Professionals (IAHSP®).
    - Increased webinar funnel conversion by 50% thanks to the notification system and a new structure for the sales presentation. Developed an asynchronous course format that increased the online school's revenue by 14% and reduced tutor workload.
    - Optimized team performance by implementing agile methodologies and promoting collaboration in Notion.
    - Set up the CRM system by implementing sales manager scripts that doubled the conversion rate from leads to customers and reduced the cost of customer acquisition by 23%.
  • Libertadacademy.com
    Product Manager
    March 2021 - November 2021 (8 months)

    - Hired and coordinated a cross-functional team resulting in the launching of 3 online courses from scratch in stock trading and cryptocurrency.
    - Improved the online school's KPIs: COR - 35%, NPS - 95% by implementing more detailed roadmap planning, backlog prioritization, and developing good communication with the team.
    - Managed the integration of LMS GetCourse with Libertex's Salesforce CRM, including payments, sales funnels, and student notification processes.
  • Mavi
    Training Supervisor
    October 2017 - January 2020 (2 years and 3 months)
    Moscow, Russia

    - Improved the skills of service and sales staff (Mystery shopping score = 94%) by implementing a corporate online university based on LMS iSpring learn.
    - Developed an L&D system (over 70 online courses, weekly training, and monthly evaluation) resulting in the promotion of team members and a reduction of employee turnover.
Recommendations
Education
  • Master of Psychology
    YAROSLAVL DEMIDOV STATE UNIVERSITY
    2003
    Master's degree, Counseling Psychology