Description

An IT professional boasting a quarter-century of international experience, I am driven by a fervor for digitalization and a proven track record in executing substantial and complex IT programs in a virtual and international workspace. My approach is anchored in unwavering personal integrity, robust business partnering acumen, sound analytical proficiency, and a real passion for delivery excellence.

Languages

Arabic
Native or bilingual
Spanish
Conversational
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Casablanca (up to 50km)

UNILEVER GLOBAL
Global DTC engagement lead
AGRICULTURE
March 2021 - August 2024 (3 years and 5 months)
Mission & Scope:
Establish enduring relationships with customers/stakeholders and develop a long-term Direct-to-Consumer (DTC) IT strategy that aligns with customer’s business objectives.
Identify key digitalization opportunities and establish subsequent deployment roadmaps.
Craft Business cases, high-level plans, dependencies, budgets & resource requirement.
Manage DTC Portfolio to ensure projects are resourced (business, functional and technical), funded and delivered OTIF.
PMO strategic projects/programs to land IT capabilities that fulfill business requirement.
Establish and run a quality assurance system to guarantee successful project implementation, adoption and stable operation of deployed IT solutions.
Oversee relationships with key vendors (Oracle, Celigo, CapGemini, Infosys...).
Run Quarterly business reviews with key stakeholders including customers and vendors.
GROMART
Digital Transformation Program Lead
September 2021 - April 2023 (1 year and 7 months)
As a program lead, I played a pivotal role in transforming the business by separating production from retail entity making business more agile and future fit while modernizing tools, processes and optimizing tax and P&L.

I did oversee the overall program: initiation/planning, defining high level solution design, subsequent program roadmap, establishing the business case and governance model.
I then ensured that each project is resourced, funded, and delivered OTIF throughout different phases: Discovery, Design, Build, Testing, cutover, Go-Live and stabilization.
Program included 3 projects:
Digitalize retail business through Oracle NetSuite ERP Implementation (70 stores, 4 countries and 120 users) while ensuring E2E integration with key corporate tools incl SAP, Stock & Store (POS) and Qlik Sense.
Transform Grom Factory into a triangular Supply chain model leveraging SAP S/4HANA implementation (40 users) including not only standard modules: MM, PP, FI-CO, SD, WM, BW but also SAP PLM, Coupa for procurement and Kinaxis for demand and supply planning.
Implement D-commerce capabilities including designing specific business processes and tools (Shopify, Celigo and Integration with 3PL WMS and NetSuite ERP)
Garancia
Business engagement lead
June 2021 - March 2023 (1 year and 9 months)
As a project Manager, I worked closely with The Laundress leadership to review and re-engineer key business processes (Master Data, O2C, P2P, R2R and MTD) to unleash full ERP NetSuite, Celigo & Shopify capabilities, overhaul process and system inefficiencies, bring more automation / E2E integration and strengthen controls and compliance. I ensured that the project is resourced, funded, and delivered OTIF throughout different phases: Assessment, Design, build, testing until Go-Live.

Garancia Stabilization and benefit realization (France based Personal Care business):

As a program manager, I was responsible to help the business overhaul an incomplete NetSuite ERP implementation and unleashing its full capabilities ERP while adding more automation, E2E process integration and strengthening financial controls. I played a pivotal role in program initiation/planning, defining high level solution design, establishing the business case, and governance model. I ensured that project is resourced, funded, and delivered OTIF throughout different phases: Discovery, Design, testing, cutover, Go-Live and stabilization. Program included multiple projects including:
• Re-engineer Master Data processes by improving data quality, enhancing user interface and strengthening controls and error detection.
• Implement Schedule of authority module with subsequent approval workflows and controls.
• Build 2E2 integration with Third party partners (2 Copackers and 3 Logistics providers).
• Re-Engineered D-commerce process to define Master Data stewardship, O2C flow while leveraging Celigo to build E2E integration between NetSuite ERP, Shopify, 3rd party logistic.