Description

I am a Zurich-based digital and content marketing professional with six years of experience creating and running communication strategies for global brands in sustainability, technology, retail, and lifestyle.

I have led campaigns across paid and organic social channels, built full content strategies, and produced creative materials that strengthened brand visibility and engagement. My work combines clear messaging, data insights, and strong storytelling to deliver results that support real business goals.

I am analytical, organised, and passionate about helping brands grow through authentic communication. My experience spans B2B and B2C, from sustainability and events to retail, SaaS, and VR, giving me a broad understanding of how to reach audiences and build lasting connections.

Industry field of expertise

Languages

English
Native or bilingual
Irish
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Zurich (up to 50km), Basel (up to 10km), Lucerne (up to 10km)

AislingCoffey.eu
Digital Marketing & Communications Specialist
January 2025 - Today (1 year and 5 months)
Zurich, Switzerland
Plan and deliver LinkedIn, social, and brand content strategies that build awareness and
engagement for sustainability, events and lifestyle brands.

Develop creative briefs, visual identities, and editorial calendars aligning tone, messaging,
and audience insights.

Track performance, report insights, and optimise campaigns through analytics and feedback.
Founder of TryWhenHere, a gluten free travel and food platform built through storytelling,
UGC, and local partnerships within Zurich’s gluten free community.
Digital Marketing Strategy Branding & Identity Content marketing Social Media Marketing
The View VR
Social Media & Community Manager
SOFTWARE PUBLISHING
March 2023 - Today (3 years and 3 months)
Amsterdam, Netherlands
o Developed, planned, and executed successful digital marketing campaigns across social channels that were in line with brand and audience interest.
o Created the product’s unique selling points, audience personas and brand messaging.
o Monitored and analysed the website and campaign performance, including website traffic, user engagement, and conversion metrics.
o Led market research and social listening data to inform and optimise campaigns with target audience in mind.
o Created content plans and copywriting for a broad range of social media channels - leading creative and strategy.
o Developed the go-to-community and go-to-market strategies that are both product and community-centric.
o Produced and directed employer branding videos for LinkedIn.
o Drove innovation across social creative and messaging through engaging and interacting with the community.
o Set platform goals and analysed the results of the social media campaigns to benchmark success and extract
actionable insights to track performance against our goals.
o Assisted in quality assurance testing, product creative and product workshops.
Content marketing Communication strategy Product Marketing LinkedIn Marketing Social Media Marketing
Self-Employed
Digital Marketing & Brand Manager & Virtual Assistant
DIGITAL AND IT
March 2021 - Today (5 years and 3 months)
I am an experienced digital and product marketing professional with a proven track record in creating successful communication strategies and digital marketing campaigns for clients globally across social channels, in both paid and organic marketing.

I have developed many compelling brand proposals, maintaining consistency with comprehensive 360° marketing plans, creating engagement both online and offline targeted at core audience demographics.