Alberto Ghin

Own global programmatic strategy and performance, aligning acquisition, activation, and revenue growth with business objectives.

Key Achievements

• Define global growth strategy and performance targets across acquisition and activation funnels

• Partner with product and analytics teams to optimize user journeys and onboarding flows

• Analyze cohort performance to optimize acquisition strategy and improve long-term user value

• Drive cross-functional collaboration across marketing, product, and data teams in a matrix environment

• Lead experimentation initiatives to improve conversion rates and campaign effectiveness

• Leverage AI tools to generate creatives, automate analysis, and accelerate experimentation cycles

Owned regional growth strategy and contributed to P&L performance across 14 markets, focusing on acquisition, activation, and revenue growth.

Key Achievements

• Scaled regional revenue to $200M+ over two years, driving 3x growth through acquisition and lifecycle optimization strategies

• Owned acquisition and activation KPIs, improving payback period by ~20% and increasing LTV by 15%

• Partnered closely with product teams to optimize user journeys, onboarding, and conversion funnels and developed end-to-end go-to-market (GTM) strategies to launch new business units.

• Led transformation to a data-driven growth model, including launching a marketing mix model (MMM) and shifting to incrementality testing, improving customer acquisition efficiency and LTV

• Managed and developed a remote team of 35, improving productivity and delivery efficiency by 40%

• Directed 60+ stakeholders across marketing, product, and analytics functions in a matrix environment

• Built and executed continuous experimentation frameworks to improve conversion rates and campaign performance

• Leveraged AI tools to accelerate campaign production, testing, and performance analysis

Led global growth and media strategy across EMEA, US, and APAC, with accountability for revenue expansion and client performance.

Key Achievements

• Drove +15% YoY revenue growth by identifying upsell opportunities and expanding media and analytics solutions across global markets

• Led and developed a fully remote international team of 15, enhancing delivery consistency, capability, and performance across regions

• Partnered with product and senior stakeholders (including CMO stakeholders) to define growth strategies and investment priorities

• Improved campaign effectiveness by 60% through implementation of data-driven strategies and advanced analytics frameworks

• Partnered with cross-functional and regional teams to ensure scalable delivery models, consistent quality standards, and timely execution

• Supported commercial strategy and proposal development, contributing to new business opportunities and client retention

• Contributed to new business growth and retention through data-led proposals and strategy