As a business consultant and entrepreneur with a keen interest in telecommunications and the future of the internet, I am driven by action and possess a natural curiosity that allows me to quickly identify and capitalize on business opportunities or project needs.
My goal is to help your team achieve measurable growth and efficiency results.

In 2018, I founded Immersionn, a creative technology company specializing in the development of metaverses. I have successfully delivered projects for renowned companies such as Huawei, NEOM, UK5G, T-Systems, and Orbit, a Saudi Arabia-based OTT/VOD platform.

Prior to this, I pursued an international career and consulted for major players like Axa and Allianz, where I managed a £100M consumer electronics and cyber insurance global business.

With 14 years of experience at Ericsson and Sony Ericsson, I have worked extensively throughout Europe and gained valuable expertise in launching software products and implementing reverse manufacturing strategies.

My areas of expertise include:
- Developing product portfolio strategies
- Leading digital transformation projects
- Crafting go-to-market strategies
- Implementing sales strategies and optimizing operations
- Executing B2B marketing initiatives
- Ensuring operational efficiency
- Overseeing software product research and development
- Specializing in metaverse, virtual reality (VR), augmented reality (AR), and Web3 technologies.

Geography
I have extensive experience living or working in various countries, including the UK, France, Germany, Italy, Spain, Sweden, and Saudi Arabia.

Additionally, I serve as the UK lead for the "Women in Immersive Technologies" community, which boasts a membership of 3000 individuals. I am recognized as a thought leader in my field and frequently speak at XR industry events such as NAB Show, IBC, and the Augmented World Expo.