About Alexandra
French
Native or bilingual
English
Native or bilingual
Experience
- SGS SAGROUP BRAND PHOTOGRAPHER |VISUAL CONTENT PRODUCERJanuary 2017 - February 2026 (9 years and 1 month)Geneva, Switzerland• • Produce brand-aligned photography for digital, print, internal communications, executive presentations and social media, reinforcing brand identity and campaign themes.• • Partner with Marketing / Brand / Design teams to develop and execute creative concepts for campaigns, acquisition initiatives and storytelling content.• • Support content planning / editorial calendars by coordinating shoots, deliverables, timelines, approvals, and multi-stakeholder priorities.• • Ensure consistent brand aesthetic and operational standards through rigorous quality control, adherence to guidelines, and high-end visual execution.• • Manage end-to-end workflow: pre-production planning, on-site execution, post-production (Adobe Creative Cloud), and delivery—often across multiple projects and tight deadlines.• • Optimize deliverables for multi-channel performance (formats/crops/series), ensuring imagery is compelling, aspirational, and platform-ready.• • Maintain digital asset management (DAM): metadata, cataloguing, archiving, and fast retrieval to enable reuse and continuity across campaigns.
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Education
- • •Advanced Management programEHL / Lausanne Hospitality Consulting LAUSANNE• •Advanced Management program