Commercially driven, strategically focused and globally experienced senior marketing professional, with a
creative, entrepreneurial and results oriented approach
An influential and energetic marketing leader, I have 15+ years of experience, the majority of which at a senior
decision-making level. This has been acquired within dynamic, time pressured and constantly evolving
corporate & entrepreneurial environments, primarily within the prestige retail sector. An engaging relationship
builder, I contribute at c-suite level, confidently presenting to and negotiating with key stakeholders. I am
successful too in leading highly effective teams, directing multi-agency resources, and in nurturing beneficial
partnerships with external brands. Committed to driving profitable sales and market share growth, I define and
communicate brand strategy and positioning, and execute marketing plans across high value portfolios. Leading
on multi-channel marketing campaigns with global reach, I take these from ideation through to delivery, with a
keen focus on digital innovation, to drive full funnel consumer engagement and return on marketing
investment.

KEY AREAS OF EXPERTISE B-2-C & B-2-B
• Premium (boutiques/concessions/wholesale) • DTC & Ecommerce • Budget / P&L management • Brand
portfolio management • Brand strategy • NPD / Innovation Development • Marketing & media planning +
strategy • 360 campaign planning • PR/ Influencer strategy • Creative Content / Assets Development • Digital
marketing • Visual merchandising • CRM Strategy • Strategic partnerships • Multi-agency management • Team
Development