Andrei Poliakov

I lead multi-market consumer-goods businesses through complex regulation and deliver outsized growth while safeguarding brand integrity.

I’m a senior international tobacco and regulated-category consultant, helping brands and leadership teams make smart commercial decisions in environments where the rules, channels, and public scrutiny change fast. I combine strategic clarity with hands-on execution, from diagnosing what’s blocking growth to building a practical plan teams can implement.

What I help with

• International market strategy and go-to-market (multi-country roadmaps, prioritization, launch planning)

• Brand and portfolio strategy (positioning, architecture, innovation pipelines)

• Commercial and channel strategy (route-to-market, distributor models, trade marketing principles)

• Marketing effectiveness (message strategy, campaign planning, KPI frameworks, team alignment)

• Executive support (decision memos, stakeholder narratives, workshop facilitation)

How I work

Structured, fast, and measurable: clear deliverables, crisp timelines, and decisions you can defend internally and externally. Always compliance-aware, with strong respect for legal and ethical constraints in regulated industries.

Available for short expert calls, strategy sprints, and interim support.