About Andres
Global marketing leader in pharmaceutical and MedTech industry, with an extended expertise on portfolio of products for specialty care and advanced innovative devices across different specialty therapeutic areas.
I'm seen from stakeholders as a pragmatic hands-on leader, with a combination of scientific skills in biomechanics engineering from ETH Zurich, business skills from the IESE global full-time MBA program in Barcelona, and work experience across different multicultural and multiple markets.
I'm ambitious, committed to delivering and exceeding expectations, with a mindset for rapid continuous learning and meticulous attention to detail. Speaking / writing 3 languages and a sound IT knowledge.
Described by my team as architect of team collaboration while creatively enhancing motivation and sense of connection to synthesized purpose and processes, and as an energetic peer with integrity who drives impactful results on business, customers, and patients.
Interests: College baseball player at National Collegiate Athletic Association League (NCAA), vice-president of IESE healthcare club, President of Inclusion Association for Hispanics in Longview TX, trekking, skiing, scuba diver, guitar player, CrossFitter
Spanish
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Basilea (up to 50km)
Experience
- BAYERGlobal Brand Director Menopause - ElinzanetantPHARMACEUTICALS INDUSTRYApril 2023 - February 2024 (10 months)Switzerland• Led the development and execution of a global launch strategy within the Integrated Business Planning framework, ensuring seamless alignment with HCPs and approval by the Executive Committee• Validated regional business cases and forecasting models, providing strategic guidance based on market insights to ensure alignment with the global launch strategy• Developed and managed a comprehensive launch readiness roadmap, coordinating over 600 activities across functions and countries to drive consistent execution and launch excellence• Optimized resource allocation within the marketing team to meet financial targets, demonstrating strong budget management and accountability• Led research initiatives to gather competitive intelligence and business insights, translating data into actionable strategies to enhance market positioning• Designed and executed global educational programs to train regional and local teams, facilitating knowledge transfer and ensuring successful product adoption
- StraumannSenior Global Commercial Growth LeadPHARMACEUTICALS INDUSTRYJuly 2022 - March 2023 (8 months)Switzerland• Developed a global portfolio strategy and identified strategic growth opportunities by analyzing customer needs and market dynamics, delivering sales and marketing tools to support global commercialization• Defined, executed, and analyzed global market research initiative, interviewing up to 2500 HCPs across key markets (China, EU5, US) to refine patient and healthcare professional segmentation• Enhanced forecasting and KPI processes and implementation for planning accuracy and actionable insight• Created strategic commercial partnerships and alliances to capitalize on key account opportunities• Oversaw budget allocation and management for marketing, development, and commercialization activities, ensuring financial efficiency and resource optimization
- StraumannGlobal Product Manager - New Implant SystemsPHARMACEUTICALS INDUSTRYDecember 2019 - June 2022 (2 years and 6 months)Madrid, Spain• Led global product commercialization and developed integrated pre-launch brand strategy, ensuring brand readiness and strategic pricing for a new implant system, achieving sales targets within the first year across US, EU5, and other key international markets• Collaborated with over 30 directors from US, EU5, and other key markets to ensure global brand alignment, effective rollout, tactical plan execution, and cohesive collection of market insights• Managed and established partnership with legal manufacturer and cross-functional team, ensuring accelerated product availability by two years through efficient coordination and shared responsibility• Partnered with five global thought leaders to guide scientific development, establish pre-launch brand strategies, and design effective commercial tactics• Negotiated global demand planning and managed sales forecasts, stock demand, and cost targets in collaboration with country stakeholders, ensuring P&L accountability
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Education
- Master of BusinessIESE Business School2014Full time MBA Program
- MBA Internship in Regional Market AccessCelgene2013Developed a framework to assess pricing impact on new indications and a tool to evaluate risk of price erosion across EU markets