Description

I am a Social Media Strategist & Content Producer with experience leading global social media for YSL Beauty (L’Oréal DMI). I specialize in platform strategy, creative direction, social-first content production, and TikTok/Instagram operations.

I work across strategy, content creation, on-set creative direction, community management, and creator/ambassador content. My background includes managing global campaigns, supporting 360° productions, coordinating with creative, influence, marketing, and event teams, and developing guidelines for consistent brand storytelling.

I help brands elevate their social presence through clear strategy, high-quality content, and sharp creative execution.

Industry field of expertise

Languages

Russian
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Zurich (up to 50km)

YSL Beauty
Global Social Media and Community Manager
FASHION AND COSMETICS
January 2024 - Today (2 years and 5 months)
Paris, France
Global Social Media & Content Manager (YSL Beauty).
Ownership of social strategy, content production, platform operations, community management, creator/ambassador content, and event coverage. Delivering global guidelines and consistent brand storytelling.
YSL Beauty
Global Advocacy and Influence Assistant
FASHION AND COSMETICS
July 2023 - December 2023 (5 months)
Paris, France
Implemented global advocacy strategy across fragrance, makeup, and skincare. Supported influencer activations in 30+ markets, managed briefs and approvals, and coordinated global events (600+ talents). Contributed to seeding operations, guidelines, reporting, and CGI-driven creative concepts.
Lunar Hare
PR & Influence Assistant
PRESS AND MEDIA
June 2021 - May 2022 (11 months)
Moscow, Russia
Worked across luxury fashion and beauty accounts, supporting full influencer and press operations over one year. Managed creator collaborations, talent outreach, seeding coordination, event support, and reporting. Assisted with content production, asset delivery, and creative research for campaigns with brands such as Jean Paul Gaultier, Cartier, Chaumet, FARFETCH, and Yves Salomon.