Description

Many companies invest heavily in recruitment but still struggle to attract the right candidates.

Often, the challenge isn’t hiring effort, it’s unclear employer positioning, fragmented messaging, or a talent story that doesn’t reflect the real employee experience.

I help organizations clarify their employer brand and turn it into a credible, consistent narrative that supports hiring, engagement, and reputation.

With experience building Siegfried’s first global employer brand across 12 international sites, I specialize in aligning what companies say, how they hire, and what employees actually live. My work combines strategic diagnosis, structured messaging, and practical implementation.

I can support you with:

• Employer brand audits and diagnostics

• EVP definition or refresh

• Careers page and talent messaging optimization

• Employer storytelling frameworks

• Internal communication alignment for hiring

My approach is calm, analytical, and focused on clarity.

Because when your employer story makes sense, hiring becomes easier.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Zürich (up to 50km)

Siegfried AG (Corporate – Pharma)
Global Employer Branding Specialist
August 2023 - June 2025 (1 year and 10 months)
Zofingen, AG, Switzerland
• Built the global Employer Branding Strategy, anchoring long-term vision with business and talent priorities.
• Designed and developed the Employee Value Proposition (EVP) and full brand identity: tone of voice, visual assets, and guiding principles.
• Led the global Careers page relaunch from content architecture to messaging strategy, ensuring EVP alignment; became Siegfried's second most visited page after the homepage (75k + views in a year)
• Conceived and scaled the Siegfried's global Ambassador Program, from strategy, onboarding, and branding to 18+ story activations. Led a one-year impact review to optimize content direction and demonstrate ROI.
• Presented new Talent Acquisition and HR frameworks to the Global HR Leadership Team ensuring clarity and adoption across 12 international sites.
• Initiated Siegfried's global Academia Relations strategy, structuring a scalable framework for university engagement.
• Led Siegfried's presence at key employer branding events, overseeing concept, stakeholder coordination and delivery.
Archlet AG (Start-up
Employer Branding Specialist
March 2022 - February 2023 (11 months)
Zürich, Switzerland
Blended employer branding, recruitment, and internal communications in a fast-paced SaaS start-up, actively shaping the talent journey and brand presence during key growth phase.

• Created branded content across social media, job ads, and internal templates,
strengthening structure, tone consistency and candidate experience.
• Launched Archlet’s talent newsletter deepening passive candidate engagement
and employer brand visibility.
• Led Archlet’s presence at an ETH Zurich event, managing booth design, outreach,
and promotional assets to boost student attraction.
• Partnered with leadership on refining hiring language to better reflect structure,
values, and growth ambition.
• Contributed to Archlet’s #3 LinkedIn Top Startup To Work For in Switzerland
(2022) through strategic brand positioning.
Employer Branding Content marketing Brand content Internal communication