Description

Global MarTech and digital marketing leader with 17+ years in pharma and technology. Led large scale marketing automation, analytics, and ad tech transformations. Expert in Agile delivery, AI driven optimization, global rollouts, and compliant customer engagement ecosystems.

Languages

English
Native or bilingual
German
Conversational
Hungarian
Native or bilingual

Workplace preferences

Can work on-site

Basel (up to 50km)

Bayer Consumer Health
Global Digital Marketing Business Lead
DIGITAL AND IT
January 2023 - January 2025 (2 years)
Basel, Switzerland
• • Owned global MarTech roadmap across 20 markets, managing €60M budget and delivering 21% ROI uplift through platform consolidation and governance.
• • Unified global ad tech and analytics ecosystem, generating €20M efficiency gains over 2 years while strengthening compliance and data integrity.
• • Acted as business lead across IT and partners, aligning product backlogs to enterprise marketing strategy and global affiliate needs.
• • Led and scaled cross-functional teams to drive adoption, training, and KPI tracking across regions.
Bayer AG
Global Media Strategy and MarTech Transformation
January 2021 - January 2023 (2 years)
• • Defined and executed global media and marketing automation strategy (Google + Salesforce), delivering est. 28% efficiency improvement across paid, owned, and earned channels.
• • Implemented precision measurement frameworks for creative and audience optimization, increasing media efficiency by 33%. Created AI and automation use cases to improve personalization.
• • Drove AI and predictive analytics adoption to improve planning, targeting, and performance transparency.
• • Strengthened global stakeholder alignment across marketing, digital, procurement, and technology functions.
Bayer Consumer Health AG
Head of Media
January 2018 - January 2021 (3 years)
• • Built global programmatic strategy and in-house capability, reducing media costs by 15% while improving performance consistency.
• • Led analytics and ad server teams, scaling from 4 to 10 specialists supporting EMEA and global markets.
• • Standardized global buying and governance models, training 450+ regional stakeholders.
• • Delivered integrated digital campaigns, increasing marketing-sourced leads by 33% in priority markets.