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Welcome to Bashkim's freelance profile!

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Bashkim U. Senior Web Analytics & Tracking SpecialistBU

Bashkim U.

Senior Web Analytics & Tracking Specialist
2 recommendations
  • Suggested rate
    €550 / day
  • Experience8-15 years
  • Response rate100%
  • Response timeA few days
The project will begin once you accept Bashkim's quote.
Location and workplace preferences
Location
Berlin, Germany
Can work on-site at your office in
  • and around Berlin (up to 50km)
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Languages
Check out languages spoken by Bashkim
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Skill set
Industry fields of expertise
Digital and IT Services
E-commerce
Digital Business Models
Gaming and Animation
Software Publishing
Bashkim in a few words
Senior Digital Analytics specialist with over 14 years of experience (7+ years in-house and 7+ years freelancing). I excel at defining, optimizing, and automating tracking frameworks using GA4, Google Tag Manager, and server-side tracking. Skilled at integrating a wide range of marketing tools to deliver actionable insights. I have a proven track record of managing complex projects and reducing marketing spend and manual work through innovative solutions for various industry leaders.
Experience
  • betrieb-digitalisierer.de
    Digital Analytics Consultant
    DIGITAL & IT
    July 2024 - Today (9 months)
    Berlin, Germany
    Currently working with clients across industries, from e-shops to local businesses and consulting agencies.
    GA4 Google Tag Manager Looker Studio Google Looker Studio BigQuery Web Analytics Conversion Tracking Server-side tracking E-commerce tracking Web Tracking Tracking Google Analytics Data Analytics Google Analytics 4 Conversion Optimierung Conversion Rate Optimization A/B Testing Looker Emarsys Optimizely
  • AAA internetshops GmbH
    Senior Digital Analyst
    E-COMMERCE
    November 2021 - December 2023 (2 years and 2 months)
    Berlin, Germany
    ● Senior member of the Data Engineering (BI) team, leading Google Marketing Platform 360 initiatives across Google Analytics UA (360), GA4 (360), and Google Tag Manager (GTM) 360 implementations.
    ● Managed Google Cloud Platform tasks, including BigQuery operations and Server-Side GTM (sGTM), ensuring accurate tracking, reporting, and continuous optimization.
    ● Utilized Core Web Vitals for A/B testing GTM performance, optimizing tracking without compromising website speed or user experience.
    ● Implemented and managed additional tools such as Optimizely, Mouseflow, ProductsUp, eMarsys, AWIN, Souvendus, TrustedShops, and Google Optimize to enhance tracking capabilities.
    google tag manager 360 google analytics 360 google analytics 4 ga4 GTM BigQuery
  • TRKKN gmbh
    Digital Analytics Consultant
    DIGITAL & IT
    October 2020 - October 2021 (1 year and 1 month)
    Berlin, Germany
    ● Served as a Google Partner (GMP & GCP), managing large enterprise clients’ GMP stacks (GA360, GTM360, etc.).
    ● Rolled out GA360 for multiple large clients by auditing existing setups, collaborating with diverse teams to define project goals, preparing detailed tracking guide documentation (detailed dataLayer codes and instructions), execution, maintenance, troubleshooting training, and innovation.
    ● Led and executed the migration of over 45 Google Analytics UA properties to GA4, coordinating a team of developers and an external agency while running hybrid implementations—including unified app+web tracking via Firebase.
    ● BigQuery for raw data exports.
    Google Tag Manager Google Analytics Google Data Studio GA360 BigQuery GA4
2 recommendations
AS
FV

Alejandro Sánchez Contreras and 1 other person have recommended Bashkim

Alejandro Sánchez ContrerasAS
Alejandro Sánchez Contreras
trivago N.V.
30.11.2024
I have worked with Bashkim for a few years at trivago when he was managing data analytics projects and supporting the work of an entire department of performance marketing specialists. From day one Bashkim jumped to help me and my team with retargeting tags, conversion tag implementations, complex feed updates and literally any other issue we faced. Bashkim's attitude is extremely positive and he is always eager to take on problems to solve as well as prioritize them. Bashkim's understanding of data analytics tools as well as digital marketing made him a key contributor in Marketing tech projects, able to manage an incredible amount of stakeholders in a timely manner. His expertise and his great attitude towards people and challenges made him a very valued and appreciated colleague. I can just recommend him without hesitation.
Federico ViaroFV
Federico Viaro
trivago
24.02.2021
Bashkim not only posses the best possible attitude when it comes to collaborate in a work environment but he is also one of the most skilled marketing person I have met in my career.

In trivago, Bashkim was praised in many different ways for the terrific job done on the Tech side of trivago performance marketing activities, often going the extra mile to make sure my team would have the right tracking in place to successfully launch costly campaigns.

Because of his past history as entrepreneur Bashkim was recently able to consult me from A->Z on the marketing plan for the launch of my personal business (wordpress, funnel structure, google analytics, channels).
Certifications