Beatrice Bourdel-Grant

• Advise organisations on how to strengthen their reputation, foster collaboration and execute impactful

marketing and communication strategies with Generative AI,

• Drive Business Development and Lead Generation to grow the business,

• Lead creative campaign developments, go-to market strategies, product launches, branding and media outreach. Find out more here: www.myfireflymarketing.com.

→ Digital Marketing/PR & Strategic Communications/Brand Positioning & Purpose/Change Mngt

Strategic Marketing Communication Director delivering 25% uplift in brand awareness & recognition

• Leadership Team member, responsible for the 15 Consumer Health Power brands' image & reputation (Aspirin, Bepanthen, Elevit, Redoxon, Iberogast, Claritin, Canesten) generating € 3.8 B in sales.

• Designed and implemented the Marketing Communication strategy & plans globally through a 360-approach leveraging omni-channels (online and offline) to increase brand reputation and likeability.

• Led a high-impact influencer marketing strategy for major product launches boosting brand awareness in the competitive U.S. market across B2B2C audiences.

• Achieved a groundbreaking €46+ million Ad Value Equivalency – nonpaid media placement - reaching an audience of 15M+ at Cannes Lions 2023, marking Bayer's most significant impact at the festival.

• Developed a high-visibility PR and media strategy, securing international exposure placing the brand for long term growth increasing the SOV by 34%.

• Oversaw events strategy and its organisation, with small budgets by leveraging external partnerships with a strong impact on brand image leading to significant business results.

• Empowered teams (direct & indirect reports) to drive excellence (innovation, collaboration, results).

bringing a 20%+ increase in customer conversion rate

• Strategically led a comprehensive brand management and revitalisation campaign increasing brand awareness & customer engagement with innovative 3-year brand multi-channel marketing plan.

• Developed new product launch strategy and its implementation in 10 markets covering North America, LATAM, Europe, Asia and Middle East with a team of 10+ brand managers generating an increase in Net Sales in a declining market.

• Enhanced consumer insights & patient experience through a chatbot & AR packaging.

• Led successful campaigns to create a differentiated customer experience leading to a 25% increase in customer satisfaction and 18% in customer retention.