About Bettina
German
Native or bilingual
English
Fluent
Experience
- Strellson AG,Wholesale Director Int. Sales windsor.RETAIL (LARGE RETAILERS)March 2024 - Today (2 years and 3 months)Kreuzlingen, TG, Switzerland
- Lead international growth strategy for the windsor. brand, defining market prioritization, go-to-market models and distribution strategies across Europe and North America
- Drove successful entry into new strategic markets including the United States, Canada, Poland, Greece, Italy, Belgium and Russia, establishing scalable business structures and local partnerships
- Built and managed strategic partnerships with leading premium and luxury retailers (e.g. La Rinascente, Printemps, Harry Rosen, Holt Renfrew)
- I successfully grew the business from EUR 9 million to EUR 24 million.
- Defined market-specific pricing and margin frameworks to ensure sustainable profitability across regions
- P&L responsibility for international sales, ensuring the achievement of revenue, margin and profitability targets across all markets
- Acted as strategic sparring partner to senior management on international expansion, brand positioning and portfolio development
- Collaborated closely with Design, Marketing, Finance and Operations to align product strategy with market and growth objectives
- Strellson AGHead of International Sales windsor. Men & WomenRETAIL (LARGE RETAILERS)September 2019 - February 2024 (4 years and 5 months)Kreuzlingen, Switzerland
- Lead international growth strategy for the windsor. brand, defining market prioritization, go-to-market models and distribution strategies across Europe and North America
- Drove successful entry into new strategic markets including the United States, Canada, Poland, Greece, Italy, Belgium and Russia, establishing scalable business structures and local partnerships
- Built and managed strategic partnerships with leading premium and luxury retailers (e.g. La Rinascente, Printemps, Harry Rosen, Holt Renfrew)
- I successfully grew the business from EUR 9 million to EUR 24 million.
- Successfully established windsor. at Pitti Uomo, significantly increasing the brand’s international visibility and market presence.
- Defined market-specific pricing and margin frameworks to ensure sustainable profitability across regions
- Acted as strategic sparring partner to senior management on international expansion, brand positioning and portfolio development
- Collaborated closely with Design, Marketing, Finance and Operations to align product strategy with market and growth objectives
- Brioni / LGI,Area Manager Central & Eastern EuropeLUXURY GOODSJanuary 2016 - August 2019 (3 years and 7 months)Switzerland
- Expand the Bespoke Business by strengthening client relationships and enhancing personalized service offerings
- Identify and establish new strategic partnerships to support sustainable growth and market diversification
- Position Brioni as a trusted luxury partner, supporting wholesale customers in delivering exceptional experiences that delight the end consumer
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Education
- FachabiturPeter-Altmeier-Gymnasium1992
- HauptschulabschlussHauptschule1988