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Bettina WirthBW

Bettina Wirth

International Brand Growth & Wholesale Expansion

€1,500/day
Kreuzlingen, CH
15+ years

Average response time: 1 hour

About Bettina

  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Kreuzlingen (up to 50km)

Experience

  • Strellson AG,
    Wholesale Director Int. Sales windsor.
    RETAIL (LARGE RETAILERS)
    March 2024 - Today (2 years and 3 months)
    Kreuzlingen, TG, Switzerland
    • Lead international growth strategy for the windsor. brand, defining market prioritization, go-to-market models and distribution strategies across Europe and North America
    • Drove successful entry into new strategic markets including the United States, Canada, Poland, Greece, Italy, Belgium and Russia, establishing scalable business structures and local partnerships
    • Built and managed strategic partnerships with leading premium and luxury retailers (e.g. La Rinascente, Printemps, Harry Rosen, Holt Renfrew)
    • I successfully grew the business from EUR 9 million to EUR 24 million.
    • Defined market-specific pricing and margin frameworks to ensure sustainable profitability across regions
    • P&L responsibility for international sales, ensuring the achievement of revenue, margin and profitability targets across all markets
    • Acted as strategic sparring partner to senior management on international expansion, brand positioning and portfolio development
    • Collaborated closely with Design, Marketing, Finance and Operations to align product strategy with market and growth objectives

  • Strellson AG
    Head of International Sales windsor. Men & Women
    RETAIL (LARGE RETAILERS)
    September 2019 - February 2024 (4 years and 5 months)
    Kreuzlingen, Switzerland
    • Lead international growth strategy for the windsor. brand, defining market prioritization, go-to-market models and distribution strategies across Europe and North America
    • Drove successful entry into new strategic markets including the United States, Canada, Poland, Greece, Italy, Belgium and Russia, establishing scalable business structures and local partnerships
    • Built and managed strategic partnerships with leading premium and luxury retailers (e.g. La Rinascente, Printemps, Harry Rosen, Holt Renfrew)
    • I successfully grew the business from EUR 9 million to EUR 24 million.
    • Successfully established windsor. at Pitti Uomo, significantly increasing the brand’s international visibility and market presence.
    • Defined market-specific pricing and margin frameworks to ensure sustainable profitability across regions
    • Acted as strategic sparring partner to senior management on international expansion, brand positioning and portfolio development
    • Collaborated closely with Design, Marketing, Finance and Operations to align product strategy with market and growth objectives
  • Brioni / LGI,
    Area Manager Central & Eastern Europe
    LUXURY GOODS
    January 2016 - August 2019 (3 years and 7 months)
    Switzerland
    • Expand the Bespoke Business by strengthening client relationships and enhancing personalized service offerings
    • Identify and establish new strategic partnerships to support sustainable growth and market diversification
    • Position Brioni as a trusted luxury partner, supporting wholesale customers in delivering exceptional experiences that delight the end consumer

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Education

  • Fachabitur
    Peter-Altmeier-Gymnasium
    1992
  • Hauptschulabschluss
    Hauptschule
    1988

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