Branislav Tulis, Omnichannel Brand Marketing & Social Media

Location: Lucerne, Switzerland

Can work on-site at your office in

and around Lucerne (up to 50km)

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Strategy Consultant

Marketing Consultant

Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Omnichannel Marketer ⚡ Driven to Deliver Digital Marketing Excellence ⚡ Brand Marketing & Social Media ⚡ Data-Driven Customer Experiences

I am passionate about digital and non-digital advertising, social media, media planning, creative, analytics, and driving measurable results. Results-oriented, strategic thinker with a proven track record for delivering profitable growth through innovation and excellence. Used to work effectively cross-functionally in an ambiguous environment and influence internal and external stakeholders across all levels of management.

Multi-lingual with over 18 years of diversified international experience, marketing in digital age, ranging from brand marketing management, customer experience, loyalty marketing and partnerships, CRM, social media marketing as well as content strategy and communication.

I adore detail-orientation and can rapidly earn trust and credibility with stakeholders additionally a keen disciple of data driven marketing with a process oriented approach. Having an appreciation for the importance of generating ideas that will ultimately lead to generating business. Championing efficiency and data centricity, bravery to test hypothesis, live a constantly learning attitude, strong analytical and evaluation skills and ability to turn takeaways into action.

I'm experienced across various geographies and industries, such as hospitality operations and corporate brand marketing operations, digital marketing for leading luxury lifestyle brands, in addition to higher education and since 2018 life-sciences. Passionate about improving patient lives, by working in biotechnology/ pharmaceutical industry. My focus is on healthcare technology, specializing in digital marketing, sales, customer experience, e-commerce, commercial excellence and brand launch. I'd love to meet you and share what happened in between.

Biopharmaceutical, Telemedicine
Digital Marketing and Social Media Consultant
PHARMACEUTICALS INDUSTRY
February 2023 - Today (2 years and 5 months)
Luzern, Switzerland
Spearheaded digital innovation and transformation initiatives, focusing on strategy, platforms, programs, and engagements to drive business growth.
• Hands-on management of Social Media channels for Medicrops, overseeing content creation, channel strategy formulation, and governance. This included setting up the individual channels, social-listening/ influencer marketing engagement and conversion API integration.
• Instrumental in the relaunch of the telemedicine portal, collaboratively defining KPIs with the digital analytics team to measure success and foster data-driven decision-making, culminating in a 20% boost in user engagement.
• Mapped customer journey, identifying critical touch points and channels to deliver a significantly improved customer experience, ensuring seamless interaction across all digital platforms.
• Executed channel development programs in partnership with cross-functional teams, including web development, analytics, and product teams, to drive sales performance and achieve targeted business objectives.
• Developed comprehensive guidelines and toolkits aimed at standardizing internal processes, providing actionable steps for expansion and fostering sustainable growth across the organization.
Johnson & Johnson
Omnichannel Manager
PHARMACEUTICALS INDUSTRY
February 2022 - November 2022 (10 months)
Zug, Switzerland
- Developing strategic planning and integrated customer engagement and change by co-creating enterprise multichannel capabilities with global, regional and market stakeholders. Ensuring that the design process is streamlined, efficient, and aligned with standards and company's strategic objectives.
- Defined core customer-centric engagement model, and integrated (brand-) planning process. The new cross-functional engagement model optimises customer experience and engagement via new (digital) and traditional channels while boosting reach, engagement, increasing effectiveness and efficiency.
- Lead the strategic planning and implementation of digital capabilities, standards and best practices for commercial business units.
- Defined and evaluated customer journey & experience requirements, considering channel specificities and segmentation.
- Optimised customer-centric engagement model and creation of new, lean / digital only, engagement models.
- Rolled-out trainings on campaign management platform, standardisation and integration of digital channels.
- Acted as catalyst to ensure effective stakeholder alignment, when developing content in house or via external vendors, improving digital user experiences (UX).
Bristol-Myers Squibb
Senior Digital Marketing Operations Manager
PHARMACEUTICALS INDUSTRY
February 2020 - December 2021 (1 year and 10 months)
Zug, Switzerland
- Responsible for developing fully integrated global multi-channel marketing strategies.
- Accountable for flawless delivery and execution of omnichannel marketing capabilities within ex-US markets.
- Translated the capability strategy into actionable plans with measurable KPIs focusing on insights and data analysis to drive decisions.
- Managed Digital Agencies of Record, Digital Production Hub and Publishing across the region while fostering a spirit of agile framework.
- Owned the project management, design operations, including release management and process optimisation. In addition to requirement discovery, solution design, future features development and user acceptance testing.
- Managed project timelines and regular communication of areas of success and potential risks as well as providing status updates to cross-functional management and relevant stakeholders across multiple international locations.
- Drove the adoption of a data-driven, performance marketing culture, focused on experimentation, learning and iteration.
- Sustained change management and market stakeholder engagement including General Manager, Business Unit Directors, Brand, Medical, and Sales Managers while driving commercial success.
- Responsible for driving marketing innovation, operational excellence and driving cost savings and efficiencies.
- Managed multiple complex projects simultaneously, scaling learning and best practices, presenting complex topics to array of cross-functional representatives and non-technical audiences.
- Led geographically dispersed team, provided coaching and strategic support to enable local success.
- Rolled out new tools and programs to bring additional value to customers.

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Global Hospitality Management
Les Roches Crans-Montana
2009
Global Hospitality Management
Hospitality Management
SSTH Swiss School of Tourism and Hospitality
Hospitality Management