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Carlotta PupulinCP

Carlotta Pupulin

Freelance Product Designer (UX/UI)

€550/day
Basel, CH
3-7 years

Average response time: 1 hour

About Carlotta

I design digital products that are calm, clear, and built to work — from first concept to shipped product.

I’ve founded and built three live products from scratch: Deskwork (a freelancer dashboard for performing musicians, with adaptive invoicing and multi-currency support), Looped (a peer-to-peer instrument rental platform), and StraTivari (a social enterprise marketplace). All three have distinct design systems — I don’t have a single aesthetic, I have a method.

My background spans product design, UX research, and domain expertise in classical music — which means I identify real unmet needs, not just usability issues. I think in systems: project types → adaptive fields → smart templates.

I work well with startups and scale-ups who need a designer who can move fast, work independently, and deliver without hand-holding.

Based in Basel 🇨🇭 · Available remotely · EN / IT / ES
  • Italian

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Basel (up to 50km)

Experience

  • Deskwork
    Founder & Product Designer
    SOFTWARE PUBLISHING
    March 2026 - Today (3 months)
    Basel, Switzerland
    Designed and shipped a freelancer dashboard for performing musicians — managing concerts, recordings, lessons, transcriptions, and design work in one tool. Features adaptive invoicing by project type, multi-currency IBAN support, and per-client invoice visibility controls. Built in Lovable with a custom warm editorial design system. The core insight: every existing freelancer tool assumes hourly billing, but a musician’s reality is concerts, per-service fees, page-rate transcriptions, and monthly lesson packages. Deskwork handles all of these natively — because it was designed by someone who lives that reality every day.

    Live product:
    Product design User Interface Design User Experience Design Branding Vibe Coding
  • Looped
    Founder & Product Designer
    ENTERTAINMENT AND LEISURE
    July 2025 - Today (11 months)
    Basel, Switzerland
    Designed and built a peer-to-peer instrument rental platform from scratch. Defined brand, information architecture, and core user flows (discovery → booking). Built using Lovable with Supabase backend and Stripe payments. Conducted a systematic debug audit of 15 issues post-launch. Sole designer and builder — responsible for every product decision from concept to deployment, including RLS policies, webhook integration, and edge function security.

    Live product →
    Vibe Coding Product design User Experience Design Branding User Interface Design
  • Progetto straTivari
    Founder, straTivari Project
    EDUCATION AND E-LEARNING
    February 2020 - Today (6 years and 4 months)
    Turin, Metropolitan City of Turin, Italy
    Founded and led a social enterprise designing sustainable didactic instruments from recycled plastic. Responsible for end-to-end product design: brand identity, bilingual web platform, app interface, and user testing. Impact-driven project with grant funding and institutional partnerships. Worked across branding, UX flows, and visual identity to communicate a mission-driven product to schools, educators, and institutional partners across Switzerland and Italy.
    Product design User Interface Design Branding Wix

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Education

  • Certificate in Ul Design with a specialisation in Animation
    CareerFoundry
    2025
  • Master Research - Historical Harps
    Koninklijk Conservatorium Den Haag
    2021

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