About Caroline
I help freelancers and SMEs turn their expertise into visibility → clients → growth through digital marketing.
Many business owners know they need to be online… but lack the time, structure, or resources to build an effective strategy.
🎯You’re a freelancer or SME owner and:
- your website isn’t generating enough clients
- your digital marketing lacks consistency
- you want to improve your online visibility and SEO (search engine optimisation)
- you’re looking for an expert who can bridge strategy and execution
💡How I can help you:
- define your digital marketing strategy
- improve your SEO and online visibility
- create or optimise your WordPress website
- structure your customer acquisition (inbound marketing)
- develop your content, storytelling, and online reputation
- implement CRM systems, automation, and digital tools
- optimise user experience (UX) and conversion
🛠Typical projects & deliverables:
- website creation or optimisation (WordPress)
- SEO audits and optimisation plans
- digital strategy roadmaps
- editorial calendar, social media posting
- CRM setup, email campaigns, marketing automation workflows
- UX recommendations and conversion optimisation
👉 I work as a full-stack digital marketing consultant, managing projects end-to-end and collaborating, when needed, with a trusted network of specialists to deliver coherent and high-performing solutions.
🌍 Experience working with SMEs and multinational companies, with strong knowledge of the Swiss and European markets.
🌐Languages: Fluent in French and English • basic German and Italian
💬Looking to improve your visibility or generate more clients online?
Let’s connect here on MALT
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ARRKWebmarketing Project Manager EuropeMECHANICAL ENGINEERINGSeptember 2021 - August 2025 (3 years and 11 months)Annecy, FranceLead digital projects and new communication processes set-up across 3 european affiliates (France-Spain-UK):
- Multilingual Wordpress website migration and optimisation
- Online quoting software integration
- SEO, SEA, SMO
- Inbound marketing (newsletter, blog articles, Linkedin)
- Multilingual content strategy and editorial calendar creation
- Exhibition organisation and marketing material creation
Industry: Rapid prototyping and low volume production - Caroline RibouletWebmarketing project managerHEALTH AND WELLNESSOctober 2020 - Today (5 years and 8 months)Geneva, SwitzerlandI support freelancers and SMEs in structuring and executing their digital strategy to generate more clients and strengthen their online visibility.Areas of expertise:
- Digital strategy & web marketing
- SEO (search engine optimisation)
- WordPress website creation and optimisation
- Inbound marketing & customer acquisition
- Content marketing & storytelling
- UX / customer journey / conversion optimisation
- CRM and marketing automation
- CotyMarketing ManagerFASHION AND COSMETICSOctober 2016 - June 2018 (1 year and 8 months)Geneva, SwitzerlandLead a portfolio of 10 luxury fragrances and cosmetics brands including Gucci, Lancaster Sun, Bourjois, Escada, Joop, Stella McCartney, distributed in Duty Free across Europe/Russia/Israël/Africa.1) Brand and P&L management:
- Meet share growth, sales and financial targets; manage priorities in context of heavy workload
- Lead Gucci fragrance reinvention and defend Lancaster #1 position in sun care. Key results - Gucci: Share +22%, Gross Sales + 3% / Lancaster: Share +15% and #1, Gross Sales +46% (07/17 to 02/18 vs p.y.).
- Manage media campaigns by defining regional calendar for classic/digital/social airport media and e-commerce, selecting content and enabling media procurement by the global media team.
- Manage brand daily business in coordination with multi-functional team (30 pers. in Geneva/Paris/London): monthly performance analysis and reporting to management and global team, sales and profit forecasting, launch and support planning, making strategic choices to optimize the assortment and distribution, recommending novelty prices, challenge the design team.
2) Sales team support:- Secure the plans commercialization and prioritization with 2 key customers: Dufry (#1 customer) and James Richardson Israel (#3 door) by actively participating in customer meetings and in the annual trade show to sell the full Coty portfolio.
- Plan and coordinate promotional campaigns securing perfect merchandising and animation execution, in line with brand guidelines and travellers’ shopping habits.
- Secure quality brand and initiatives presence on cutomers e-boutiques.
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Education
- Digital Communication, web and social media expertise - Diploma of Advanced Studies (DAS)University of Geneva2019Grade 5,7 / 6 Skills acquired: •Digital transformation : opportunities, consequences, web strategies and actors, data analytics •Define a digital marketing strategy (customer experience personalisation, campaigns) •Develop a corporate digital communication: storytelling, branding and audience analysis •Social media : master social networks to develop communication, marketing strategies (A/B testing) and to manage a crisis •Web and social media listening : find relevant information and monitor the web •E-reputation : promote and control your visibility on the web •SEO : keys to effective SEO on the web and e-commerce specificities •Build a website using Wordpress CMS and master writing online •Design a mobile application using UX design thinking and define its uses •Communication regulations to manage digital marketing in accordance to laws (RGPD...)
- Marketing Specialist - Federal Diploma of Higher EducationSwiss state secretariat for education research and innovation2004
Certifications
- Inbound MarketingHubspot2019
- MARKETING AUTOMATION, SOCIAL MEDIASALESFORCE CLOUD TRAIL 12019