Description

Expert en marketing de luxe depuis plus de 15 ans j'accompagne mes clients à 360° pour une expérience client et une efficacité marketing reconnue avec un efficacité budget résultats forte. Je suis disponible pour discuter de votre projet très rapidement.

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Fluent
German
Fluent
Japanese
Basic
Chinese
Basic

Workplace preferences

Can work on-site

Genève (up to 50km)

Vacheron Constantin
International Marketing Operations Manager
LUXURY GOODS
May 2021 - Today (5 years and 1 month)
Geneva, Switzerland
• • Drove cohesiveness of Maison strategy in communication and marketing activities across markets, collections, touch and key sales period
• • Owned and prepared the annual Maison Marketing Communication strategic plan and implementation
• • Led marketing plans implantation across key markets – team management deployment and budget management to executions
• • Planned A&P annual allocation, monthly consolidations with markets
• • Defined strategi c marketing roles to maximize sales and operational results
• • Aligned marketing strategies and drive recommendations with the Executive Committee
• • Was the driving force of simplification within the marketing operations team
◦ - processes
• • Prepared supporting material and reports to the Richemont group
• • Collaborated in the development and implementation of toolboxes and best practices (toolboxes distribution and explanations)
• • Was the voice of markets in continuous toolbox improvement
• • Consolidated best practices and toolboxes implementation follow up
• • Team management of 2 direct reports and 57 operational reports
• • Provided on-going support to local teams from strategy definition to execution Successes at Vacheron Constantin:
• • Helped all global marketing activations on all markets of the Maison with significant increase in China, Middle East,SEA, France and UK
• • Strongly contributed to the awareness of the Maison Budget accuracy of less than 0,5% two years in a row – 160-Million budget management
Marketing Branding Evénementiel Stratégie de communication Communication digitale
Chopard
International Product Manager – Men's Watches
LUXURY GOODS
July 2018 - April 2021 (2 years and 9 months)
Geneva, Switzerland
• • Managed 360° product strategy on all men's and Haute Horlogerie watches collections over mid and long term
• • Managed 7 Collections: L.U.C, Alpine Eagle, Classic Racing (4 lines), Classic
• • Managed novelties sales forecast and profitability
• • Established pricing definition and growth projections
• • Created local strategies with subsidiaries or wholesale account to increase sales as well as the exposure of my collections
• • Tracked competition new launches and pricing
• • Presented novelties during fairs and events to journalists and wholesale partners
• • Managed the legal aspects of products development with the legal department
• • Managed cross function projects and reports in cooperation with all departments
• • Managed all content creation with Image department
• • Managed the collections website pages and social media calendar
2014
• • Trained HQ sales and marketing teams on new products
• • Managed team – between 5 and 7 people
Product management Développement produit Marketing du luxe Luxe
Chopard
International Public Relation manager
February 2014 - June 2018 (4 years and 4 months)
Geneva, Switzerland
• • Directed PR relationships and events for key Chopard' s markets: USA, Japan, Spain/Portugal, Ital y, CIS countries, Northern Europ e and North Afri ca – CEO Interviews, articles ideas
• • Followed Men collections development and suggested communication activities, exhibitions, celebrity dressing
• • Managed all men events (Baselworld, Mille Miglia, Porsche Races…)
• • Negociated contracts for Porsche Partnership, Mille Miglia race partnership and ambassadors
• • Managed production of communication material (Pictur es , videos, press releases - managed budget and teams)
• • Managed PR with watchmaking specialists (online/offline)
• • Directed the communication and events for Ferdinand Berthoud brand Successes at Chopard:
• • Managed to increase the exposure of the men's collections in client mind in the company, in the Chopard boutiques and Chopard partners assortment.
• • Contributed to men's watch sales increase from 11 % to 35 % of the global turnover
• • Crafted over 10 000 pictures and 100 videos