Skill set (50)
Industry fields of expertise
Charline in a few words
Crafting User-Centric Experiences that Tell Impactful Brand Stories
I am a passionate Multidisciplinary Designer and Brand Strategist with over 10 years of experience in transforming ideas into engaging user experiences. My journey began in Art Direction at global agencies like TBWA and Digitas, where I developed captivating marketing campaigns for renowned brands such as McCain, Nissan, Hennessy, and Uber.
Driven by a commitment to user-centered design, I earned a UX Design Diploma and transitioned into product design. As a co-founder of an e-commerce platform, I currently serve as Design Lead, where I blend strategic thinking with creative execution.
My Skills
- User Research & Testing: Conducting in-depth research to uncover user needs and translate them into actionable design insights.
- UI/UX Design: Creating user interfaces and experiences that are not only visually appealing but also intuitive and user-friendly.
- Branding & Visual Design: Developing compelling brand identities and establishing a cohesive brand voice that resonates with target audiences.
- Design Leadership: Mentoring emerging designers and fostering a collaborative, innovative design environment.
What I Offer
A deep understanding of user needs and how design can effectively address them.
Extensive experience collaborating with cross-functional teams (marketing, product, development) to drive business success.
A proven track record of delivering high-quality design solutions on time and within budget.
My Services
- Art Direction & Concept Development
- Branding & Illustration
- Digital Design (Websites & Mobile Apps)
- Client Pitches & Team Management
UI/UX Design Services
- Interface & Interaction Design
- Design Systems & Prototyping
- Competitive Benchmarking & UX Research (Quantitative & Qualitative)
- Usability Testing & A/B Testing
- User Flows, Journey Maps, Empathy Maps, Affinity Diagrams, Wireframes
Experience
- YunoDesign LeadE-COMMERCESeptember 2021 - July 2024 (2 years and 11 months)Zurich, Switzerland
- Led the design efforts during rapid expansion, achieving a stellar 4.6 rating on Review.io and acquiring over 7,000 active subscriptions and 12,000 customers within 2 years.
- Brand & UX Leadership: Led the development of a comprehensive brand strategy, aligning design processes across customer touchpoints; achieved a 70% increase in website traffic and improved user engagement.
- User-Centered Design: Led user research and prototyping to craft a seamless user experience. This user-centered approach boosted conversion by 67%.
- Process Optimization: Directed cross-functional collaboration sessions to streamline design workflow.
- Team Building: Introduced a comprehensive interview process that assessed design skills and cultural fit, resulting in a 100% increase in the number of candidates involved.
- Cross-Functional Collaboration: Orchestrated collaboration among 3 departments to streamline processes.
- Sparrow VenturesProduct Designer UX/UIE-COMMERCESeptember 2021 - September 2023 (1 year and 12 months)Zurich, Switzerland
- Charline BourdaFreelance Senior Art Director & UX/UI DesignerMay 2020 - Today (4 years and 9 months)Zurich, Switzerland
Recommendations
Education
- Intermediate DegreeBritish Study Centres2011
- MasterSup de Pub - Groupe INSEEC2011
- BachelorSup de Pub - Groupe INSEEC2010
- BTSISCOM2009
Certifications
- Design LeadershipEchos School2023