CHAbout Charradi
Full Stack Creative Designer with more than 10 years of cross-disciplinary experience at premier agencies in Tunisia, Saudi Arabia, and other expatriate markets. Track record of solving complex creative design problems in brand identity development, UX/UI Design, photo/video product advertising, and digital promotion. Delivering end-to-end creative solutions that increase engagement and generate organic traffic for global clients.
→ 360° Design Masteries: Graphic design | Brand systems | Professional product photography
→ Digital Showcase: UX/UI Design | Social media advertising | E-commerce optimization
→ Crisis Intervention: Solve all workflow blockages and creative difficulties
→ Industry Versatility: Engaged talents from tech, retail, hospitality, and entertainment
French
Native or bilingual
Arabic
Native or bilingual
English
Conversational
Can work on-site
Genève (up to 50km)
Experience
- SOLARA سولاراMarketing and Creative DesignerFebruary 2024 - Today (2 years and 4 months)Riyadh, Saudi ArabiaRedesign UX/UI of the Solara e-commerce platform, improving mobile conversion rate by 18%. Designed and executed social media campaigns that increased engagement by 45% within 6 months. Collaborated with developers to create responsive web interfaces using Figma and WordPress. Managed product photoshoots and creative direction for over 40,000 products in beauty and skincare categories.Optimized visual consistency across mobile app and web platforms to enhance user journey.
- GROUPE ELANSenoir Graphic Designer & UI/UX designerSeptember 2022 - January 2024 (1 year and 4 months)Geneva, SwitzerlandI worked with Groupe Elan and its manager, Mr. Nizar, in a truly rewarding experience. I managed various responsibilities, designed numerous brand identities, and developed a complete visual identity for the company, including a logo and branding. I collaborated with many clients from France and Switzerland, delivering impactful design solutions.
- Picom Creative AgencyChief Executive OfficerFebruary 2022 - July 2023 (1 year and 5 months)Sousse, TunisiaI established my own business, PICOM Creative Agency, collaborating with clients like Qatar Charity and architects while covering key events in Tunisia. I specialize in designing impactful campaigns, crafting visual identities, organizing photo shoots, and managing projects from planning to completion. I integrate innovation to deliver modern, competitive solutions.
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Education
- Figma for UX Design Building and Maintaining Your UX Design Portfolio Scrum: The Basics Social Media Marketing II Certification II Figma: Using Auto LayoutFigma for UX Design Building and Maintaining Your UX Design Portfolio Scrum: The Basics Social Media Marketing II Certification II Figma: Using Auto Layout
- Advanced Technician Certificate in Internet Development, Internet DeveloperGFF Institute of Computer Science and Management2015Advanced Technician Certificate in Internet Development, Internet Developer