About Christine
I support clients across various industries to develop and implement innovative and effective brand strategies that drive growth, engagement, and reputation.
My core competencies include setting up and executing corporate purpose and brand identity, establishing brand communities and processes, and creating digital environments and platforms that optimize communication and marketing outcomes.
German
Native or bilingual
English
Fluent
Can work on-site
Zürich (up to 50km)
Experience
- 8008 - Brand AdvisoryFounder & Chief Executive OfficerCONSULTING AND AUDITSAugust 2021 - Today (4 years and 10 months)Zürich, Switzerland
- Axpo GroupGlobal Head of Marketing, Branding & Digital CommunicationENERGY AND UTILITIESOctober 2018 - September 2021 (2 years and 11 months)Baden AG, Switzerland• Set up and implementation of a new corporate purpose and brand strategy to enable success of the corporate strategy• Development and implementation of a consistent and agile brand identity which makes future, cost intense rebrandings redundant• Establishment of a brand community, processes and tools within 30 countries to ensure a consistent brand presence via all touchpoints• Set up of a digital environment (platforms, teams, processes) to ensure that all communication and marketing measures are efficient and well-targeted
- Axpo GroupGlobal Head of Internal Communication & MarketingENERGY AND UTILITIESOctober 2017 - September 2018 (11 months)Baden AG, Switzerland• Implementation of an integrated Group-wide news management for both, external and internal communication including Social Media, Websites and internal channels• Developing different event formats for the executive circle to enhance exchange and knowledge sharing• Running different customer events to increase retention and sales
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Education
- CAS, General ManagementHochschule für Wirtschaft Zürich HWZ2016CAS, General Management
- Magistra Artium (M.A.), Communication and social sinceUniversität Duisburg-Essen, Standort Essen2010Magistra Artium (M.A.), Communication and social since