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Cinzia BonettaCB

Cinzia Bonetta

Senior Product Strategy & UX Architect

€995/day
Lenzburg, CH
8-15 years

Average response time: 1 hour

About Cinzia

Senior Product Strategy & UX Architect | Digital Products from Idea to Market

I design, build and structure digital products across apps, platforms and web-based solutions, from initial concept to market readiness.

With over 10 years in product management and as Founder & CPO of my own product intelligence platform, I combine product strategy, UX architecture and business logic into scalable, market-ready systems.

I work with startups, SMEs and established companies that invest in digital products but lack structural clarity, senior product ownership or a clear validation logic.

Core Capabilities

• Clarify product positioning and value proposition before development starts
• Structure MVP and prototype phases to reduce time-to-market and avoid wasted development
• Design scalable product and UX structures for apps, platforms and web products
• Design structured testing processes to validate product ideas before scaling
• Align product decisions with business goals and go-to-market strategy
• Re-structure existing digital products when growth stalls or complexity increases

What differentiates me

I don’t rely on opinions – I work with structured validation.
As the founder of my own testing and product intelligence system, I integrate:

• Human-centered validation & testing
• AI-supported testing & analysis
• Structured decision logic

This allows product decisions to be **measurable, not intuitive.

** I work with precision, reliability and high execution standards.


Typical engagements

• Companies building new digital products (app, platform or web-based)
• SMEs and mid-sized businesses professionalizing their digital presence
• Organizations lacking internal product structure or clear ownership
• Scaleups managing increasing product and UX complexity
• Teams preparing for launch, repositioning or strategic growth

➡️ Available for focused, project-based and interim product mandates.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • MaiQ Innovations GmbH
    Founder, CEO & CPO
    SOFTWARE PUBLISHING
    May 2024 - Today (2 years and 1 month)
    Cham ZG, Switzerland
    • Led early-stage product development and operational setup
    • Developed business model, pricing structure and initial market strategy
    • Defined brand and positioning strategy and translated it into digital execution
    • Built website architecture as part of product and go-to-market strategy
    • Created business plan and financial model
    • Established legal and organizational structure for scale readiness
    Startup Development Lean startup Business Model Innovation Pricing strategy Market Validation
  • MaiQ AG
    Founder, CEO & CPO (VRP)
    SOFTWARE PUBLISHING
    February 2025 - Today (1 year and 4 months)
    Zug, Switzerland
    • Built a B2B SaaS platform from 0 to market readiness, including validation architecture, AI-driven testing and structured product lifecycle management
    • Secured early beta customers and established scalable testing infrastructure
    • Defined pricing, positioning and go-to-market strategy
    • Designed full UX architecture and system logic for scalable product growth
    • Integrated automated analytics and reporting to reduce manual testing effort
    • Established structured decision frameworks to support measurable product outcomes
    B2B SaaS Growth Strategy User Testing Testing artificial intelligence
  • Independent
    Product & Business Model Development
    SOFTWARE PUBLISHING
    June 2022 - April 2024 (1 year and 10 months)
    Lenzburg, Switzerland
    • Developed digital product concepts across SaaS, web and app environments
    • Structured MVP definition and validation processes
    • Designed UX/UI prototypes and validation frameworks
    • Built scalable product architectures
    • Prepared strategic foundations for future platform development
    Product-Market Fit Product Discovery User Research Digital Product Strategy MVP

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Education

  • MBA
    Kalaidos Fachhochschule
    2021
    MBA
  • Eidg. Marketingfachfrau FA
    Swiss Marketing Academy
    2015
    Eidg. Marketingfachfrau FA

Skill set

Categories