Description

Marketing & Customer Engagement strategist with 15+ years in FMCG and B2B environments.

I help companies structure and accelerate growth through:

• Go-to-Market strategy

• Customer segmentation & lifecycle design

• CRM strategy

• Brand positioning & engagement programs

• KPI definition and performance frameworks

My focus is simple:

clarify priorities, align teams, and turn marketing into measurable business impact.

I typically work on 1–6 month missions to:

– audit and structure marketing foundations

– define GTM and customer journey roadmaps

– design engagement and retention programs

– improve performance clarity and decision-making

Used to complex, multi-stakeholder environments.

Business-oriented. Pragmatic. Structured.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Remote only

Primarily works remotely

Global FMCG leading Brand
Customer Engagement & Go-to-Market Strategy Lead
AGRICULTURE
January 2022 - Today (4 years and 5 months)
Vevey, Switzerland
I structure customer engagement, go-to-market and communication strategies to drive adoption, retention and commercial impact.

Scope covered:
•lifecycle and engagement strategy
•full-funnel communication architecture (acquisition → retention)
•campaign orchestration across channels
•messaging and value proposition clarification
•alignment between marketing, sales and product teams

Typical deliverables:
•engagement & GTM roadmap
•360° full-funnel commmunication campaigns
•multi-channel activation plans
•onboarding & retention program design
•KPI & performance structure
•scalable activation toolkits for multi-market deployment

Focus: clarity, consistency, business impact — not just campaigns.
Manufacture de chocolats Favarger
Marketing & Development Manager
AGRICULTURE
August 2009 - December 2012 (3 years and 4 months)
Versoix, Switzerland
Repositioned premium Swiss chocolate icon | Reveamped brand strategy and visual identity / Drove growth across selective and direct distribution | B2C & B2B
Led the transformation of a historic chocolate manufacturer (est. 1826), repositioning across all touchpoints, from narrative to packaging. Modernized the portfolio and refreshed retail experience. Orchestrated omnichannel experiences, relaunching the brand in B2C and B2B with strong heritage storytelling and premium visual coherence.
Opened a flagship concept store (Quai des Bergues) and launched a new website, including direct to consumer e-commerce platform.
Received awards from both the Geneva and the Swiss-French Chambers of Commerce.