Clément Prayal

Driving SEO performance for CHANEL spanning cosmetics, fragrances, watches, jewellery, and fashion.

Expert in technical SEO, international SEO, and content optimisation to maximise organic visibility and business impact across priority markets for both traditional search engines (Google, Baidu, Naver) and GenAI search engines (ChatGPT, Perplexity, Google AI Mode)

Key skills & activities:

Technical SEO audits, crawl optimisation, indexation management, site architecture, and internal linking strategies.

Structured data (Schema.org) implementation for e-commerce & editorial content to enhance SERP features and AI Overviews visibility.

Hreflang & multilingual SEO strategy for multi-market, multi-domain websites.

SEO & PPC synergy projects: leveraging Search Query Reports, Google Search Console, SA360/DV360, and cross-channel KPIs to boost brand awareness & conversion rate.

Data-driven decision making with GA4, CRM insights, Power BI, and Looker Studio dashboards.

Collaboration with development, content, media, and innovation teams to integrate AI-driven personalisation, Gen Z/Alpha targeting, and immersive digital experiences.

SEO testing frameworks (3–6 weeks) for new features, templates, and user experience enhancements.

Monitoring & optimising Core Web Vitals, mobile performance, and rich results.

Staying ahead of search trends, generative AI in search, and E-E-A-T best practices for the luxury sector.

Within the E-commerce team, in charge of the following topics:

- +70 local websites deployed and optimized for SEO in +20 languages

- Coordination of multiple agencies/vendors that support our local regions and markets.

- Support of the digital teams on all markets

- Education on traffic management topics - mainly SEO and PPC - for artistic direction, marketing and copy teams within CHANEL SEO :

- Strategy definition across all regions depending on local needs and status

- Technical support to ensure strong platform compliancy to SEO guidelines

- Semantic territory definition

- Content creation follow up and optimization

- Education on Traffic acquisition methods with other teams PPC :

- Optimization of all PLA (Google Shopping) Accounts

- Optimization of the feeds in Lengow

- Creation of semantic guidelines Webperformance and Accessibility are also considered for each content that is published

- Management of 8 consultants

- Extended the client portfolio while securing the 20+ existing one

- Detailed missions below :