Description

I help B2B and Life Sciences companies optimize their commercial operations, drive CRM adoption, and build scalable revenue-generating processes.

What I Bring:

With 15+ years leading commercial and revenue operations at global organizations including Medtronic, Covidien, Cargill, and LHH, I specialize in transforming how companies plan, execute, and measure commercial success.

My expertise spans the full commercial operations lifecycle: from territory design and Sales Incentive Plans (SIP) to CRM governance, sales analytics, and performance measurement. I've managed operations supporting 500M$+ in revenue and harmonized processes across 4,000+ commercial professionals in EMEA and APAC.

Core Competencies:

CRM & Sales Technology:

Salesforce strategy, implementation, and optimization (AI Certified, Admin-level)

CRM adoption programs achieving 90%+ user engagement

Sales tech stack evaluation and integration

Data governance and quality management

Commercial Planning & Operations:

Territory design and quota allocation ($500M+ managed)

Sales compensation and incentive plan design

Forecasting frameworks and pipeline management

Customer segmentation and go-to-market strategy

Process Excellence & Analytics:

End-to-end commercial process redesign (opportunity-to-order)

KPI framework development and performance dashboards (Power BI, Tableau)

Six Sigma Green Belt certified (2025)

Change management in complex, matrixed environments

Recent Impact Examples:

Redesigned incentive structures improving seller performance and reducing turnover by 20%

Led opportunity-to-order process harmonization for 3,000+ commercial professionals across EMEA

Managed Salesforce license optimization saving $200K+ annually

Languages:

Fluent in English, French, and Greek. German: B2 level.

Availability:

Immediately available for interim mandates (3-12 months) and consulting projects. Based in Zürich, flexible to travel across Switzerland and EMEA.

Languages

English
Fluent
Greek
Native or bilingual
German
Conversational
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Bülach (up to 50km)

Cargill
Sales Operations & Enablement Advisor
June 2023 - February 2025 (1 year and 8 months)
Switzerland
Process mapping and in-depth analysis. Thought leadership on performance analytics, incentive plan administration and segmentation topics and related tools. Advanced sales execution support, standardization and automation across areas such as new customer setup, sample requests, quoting and contracts support and customer dispute resolution.
• • Provided direction on design, development and implementation of new business processes or improvement of existing ones with focus on scalability and simplification.
• • Led strategic initiatives to accelerate selling onboarding, sales development and adoption of innovative systems and tools.
• • Supported strategy execution and change management efforts, collaborating closely with business and enterprise leaders to advance key initiatives.
LHH (Adecco Group),
Global Head of Sales Operations
July 2021 - May 2023 (1 year and 10 months)
Switzerland
Annual sales planning: Territory planning and design / territory management i.e., 116 territories. Quota allocation i.e., approx. 500M $. Sales incentives plan communication/ review / administration.
• • Revamped sales incentives plan, aligning individual goals with territory revenue potential and new business/growth ambitions. Increased seller performance, drove company growth, and decreased attrition.
• • Streamlined sales performance tracking by integrating data and aligning systems, resulting in a centralized and transparent source of truth for sellers and managers, improving goal clarity and achievement visibility by territory and individual seller.
• • Led team of 5 analysts delivering Sales Operations analytics and reporting projects.
dormakaba
Global Test, quality, and release management (CRM)
March 2018 - June 2021 (3 years and 3 months)
Switzerland
Fully in charge of the quality of the delivered CRM solution to the countries, project communication, release notes and testing.