April 2017 - August 2018 (1 year and 4 months)
New York, New York
- I contributed to closing new-business deals and upselling large-scale clients (B2B and B2C) by leading keyword research and creation of pitch-decks and client-facing tools as the first membe of the "growth hacking" teams
- Routinely helped close ~$500k in new business per quarter
- Putting Customers First: Data mining/auditing prior to using visualization techniques to learn how consumers are searching on Google. I presented organic marketing strategies that responded to searcher inquiries in order to add value and gain consumer trust throughout the buyer's journey to help drive traffic and conversions.
- Portray to clients how limited Google search visibility is impacting their website traffic and revenue opportunities.
- GAP ANALYSIS, on curated data sets to determine where the prospect/client is lacking web content relative to the demands of consumer search
- Optimized on-page metas and content to better match consumer search demand
- Visualized, using Tableau, how tracking more keywords in Conductor’s platform (Searchlight) will empower the prospect to drive more SEO traffic —and revenue— to the client’s website over time
- Used Google Analytics to determine what PPC spends are most costly while visualizing where prospects lack Paid/Organic synergy