About Dev
I am seasoned Marketing and Communication Expert with over 25 years’ experience enabling global brands meet evolving consumer behaviour and market demands.
Think of me as your Digital Pathfinder utilizing AI and insights to develop strategies that captivate your target audience and drive sales, your Communication Wizard adept at defining a value proposition and crafting omnichannel storytelling to enhance customer engagement, and your Sustainability Champion recognising the ever-increasing importance of ethical practices and commitment, and weaving this into your brand narrative to drive loyalty and advocacy.
As we look beyond 2024, let me be your BrandCrusader helping you forge change by deploying digital innovation and embracing sustainability.
English
Native or bilingual
German
Fluent
Swiss German
Fluent
Italian
Basic
Can work on-site
Zürich (up to 50km), Zug (up to 50km), Basel (up to 50km)
Experience
- BrandCrusaderMarketing and Communication ConsultantPRESS AND MEDIASeptember 2009 - Today (16 years and 9 months)Zurich, Switzerland• Independent consultant and interim manager for clients from the consumer (retail/OTC), healthcare (MedTech/Pharma) and agency (Advertising/PR) sectors• Extensive experience in planning and running workshops; serving as sparring partner to C-level executives; mentor for individual coaching and team development; developing tailor-made hybrid training and learning programs• Employing the latest service design features and AI methodology to generate customised content for digital marketing, omnichannel communications and brand development, to drive customer engagement
- OgilvyStrategy DirectorPRESS AND MEDIAOctober 2018 - April 2024 (5 years and 7 months)Zurich, Switzerland• Interim strategy director responsible for developing creative platforms and omnichannel communication strategies with KPIs, to support clients (consumer, healthcare and technology) with brand building and product marketing activities• Provided consultancy for pure-play global agriscience organization. Supported corporate brand strategy with tactics to drive awareness for a sustainability program and highlight role of innovation in modern-day farming. Set up targeted social media campaigns, provided customised content for paid-media activities, set up and interpreted data from social listening studies• Ran value proposition workshop for a MedTech company, including messaging and content development for the launch of new flagship product. Created pre-launch internal meeting concept for audience engagement and interaction
- BURSON-MARSTELLERDirector Health, Science and Consumer Practice; Executive Board MemberPRESS AND MEDIAJanuary 2012 - June 2014 (2 years and 5 months)Zurich, Switzerland
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Education
- Professional Diploma, Digital MarketingThe Institute of Direct and Digital Marketing2015Professional Diploma, Digital Marketing
- Master of BusinessCity University of SeattleMBA, Marketing
Certifications
- AI ProficiencySector Business School - New York2024
- Digital StrategistSector Business School - New York2025