Description

Automation Consultant | AI Agents | Digital Marketing | Data-Driven Marketing | Customer Experience

I help companies with the digital transformation of their processes, integrating automation and strategy, to improve the customer experience and maximize business performance. I develop and implement process automation, AI Agents, marketing automation strategies, customer journey mapping, segmentation, lead management, and campaign optimization, ensuring consistency with the overall marketing strategy. I work with market-leading tools and results-oriented methodologies, providing strategic vision, operational autonomy, and analytical capabilities to generate sustainable growth.

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational
French
Conversational
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Aarau (up to 50km)

Novissa AG
Salesforce CRM Marketing Manager (B2C
August 2023 - November 2024 (1 year and 3 months)
Switzerland
• Led B2B and B2C digital campaigns across EMEA, APEC, enhancing engagement and supporting sales pipeline growth.
• Built and optimized segmentation strategies across multiple channels to maximize campaign effectiveness.
• Hands-on experience with marketing automation and customer journeys (welcome series, re-engagement, cart abandonment) with measurable impact on retention and revenue.
• Collaborated with cross-functional teams (IT, Sales, Content) to ensure consistent, high-quality user experience.
• Coordinated event communications and post-training engagement via CRM automation.
Customer Journey Marketing Automation Email marketing Salesforce
Making Science
Email Marketing Coordinator
July 2021 - November 2022 (1 year and 4 months)
Spain
• Coordinated CRM projects and digital campaigns for international B2B and B2C brands, ensuring compliance with global frameworks while adapting to local markets.
• Delivered B2B campaigns for Uriach Labs in Spain, specifically for their healthcare brands Aquilea and Fisiocrem, supporting professional channel marketing strategies.
• Supported digital education initiatives for healthcare and retail sectors
• Managed campaigns for clients such as Allain Afflelou, Pescanova, Decathlon, Mapfre Colombia delivering omnichannel strategies tailored to different markets.
• Hands-on experience executing campaigns via Salesforce Marketing Cloud, leveraging Journey Builder and Automation Studio for scalable workflows.
Customer Journey Salesforce Email marketing
Nateevo
Email Marketing Specialist (B2C & B2B)
August 2020 - July 2021 (11 months)
Spain
• Acted as a CRM consultant for MAPFRE within the global Salesforce implementation project, in the Latin American, European and Australian markets.
• Designed, executed, and optimized Salesforce Marketing Cloud campaigns for clients in Colombia, Costa Rica, Spain, Turkey, and Australia. Improved campaign engagement through data-driven optimization and tailored segmentation.
• Gained strong agency-side experience, managing diverse B2B and B2C accounts in different industries.
Customer Journey Marketing Automation Project Management Salesforce