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Elisa R.ER

Elisa R.

Strategic Communication & Ghostwriting Expert

€1,500/day
Berne, CH
8-15 years

Average response time: 1 hour

About Elisa

Je suis consultante en communication stratégique et spécialiste de l’expérience client premium, avec plus de 10 ans d’expérience internationale dans l’industrie du luxe, le retail et la formation corporate.
J’accompagne dirigeants, marques et entreprises dans la clarification de leur message, le renforcement de leur positionnement et l’amélioration de leur performance à travers le storytelling stratégique, la communication corporate et le développement de l’expérience client haut de gamme.
Mon parcours inclut des fonctions internationales au sein de l’industrie horlogère et du luxe, où j’ai développé des stratégies commerciales, formé des équipes retail internationales et conçu des programmes de formation à grande échelle.
J’apporte une approche pragmatique orientée résultats, combinant expertise business, communication stratégique et excellence opérationnelle.
Ghostwriting & Communication dirigeants
•Rédaction de contenus LinkedIn pour dirigeants et executives
•Discours et communication stratégique
•Thought leadership et positionnement expert
•Storytelling personnel et corporate

Storytelling & Rédaction Corporate
•Storytelling de marque et produit
•Contenus corporate et institutionnels
•Communication stratégique interne et externe
•Positionnement et message d’entreprise

Formation Retail & Expérience Client Premium
•Excellence expérience client luxe
•Communication et CRM
•Formation équipes retail et commerciales
•Développement standards service premium

Contenu et Ingénierie de Formation
•Conception de programmes de formation
•Création de supports pédagogiques
•Développement modules e-learning
•Structuration parcours d’apprentissage

Conseil Stratégique
•Positionnement et communication d’entreprise
•Optimisation parcours client
•Amélioration performance commerciale
•Transformation expérience client
•Luxe et horlogerie
•Retail premium
•Hospitality haut de gamme
•Services et entreprises corporate
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Italian

    Native or bilingual

  • German

    Conversational

Can work on-site
Berne (up to 50km)

Experience

  • Gainerie Moderne SA
    Key Account Manager
    October 2024 - Today (1 year and 8 months)
    Account Management: successfully managing high-value accounts and delivering customized solutions aligned with client needs and business objectives | Client Relationship Management: built and nurtured long-term relationships with key clients, acting as a trusted advisor to enhance client satisfaction and retention | Sales Leadership: drove revenue growth through strategic sales initiatives and consistently exceeding sales targets | Business Development | Project Management: led cross-functional teams to ensure the on-time, on-budget, and seamless delivery of complex projects | Commercial Negotiations: led contract discussions, developed pricing strategies, and negotiated terms to maximize profitability while meeting client needs | Strategy Management | Strategic Planning & Forecasting: developed and executed account plans, analyzed performance, and provided regular business reviews to drive sustained growth | Proactive Problem-Solver & Strong Communicator: bridge gaps between clients and internal teams to ensure exceptional service and outcomes.
    Commercial Gestion de projet CRM Corporate Strategy Sales Excellence
  • Maurice Lacroix SA
    International Sales Manager
    October 2020 - August 2023 (2 years and 10 months)
    Fondation suisse, Paris, France
    Managing the wholesale portfolio (in China, India, Korea, Australia, and the United Kingdom) | Managing the European retail network (in Italy) | Supervising and participating in establishing the annual business and marketing plans in the assigned countries | Managing one resource | Project Management & Operations Management
    Sales Excellence Formation International Sales Wholesale Retail
  • The Swatch Group Les Boutiques SA
    Retail Operations & Product Manager
    September 2015 - May 2020 (4 years and 8 months)
    Biel, BE, Switzerland
    Responsible for the Retail Operation Department | Main contact for Boutique Managers | Creation, implementation and update of directives and procedures for Tourbillon Boutiques and GO&JD Boutique in Geneva | Support on scheduling for the Boutiques | Working closely with Security and Risk and Insurances HQ Departments | Visiting frequently the Boutiques for Operational support | Auditing Boutiques procedures and daily activities | Project management (Boutiques refurbishment, procedures book) | Working closely with General Manager, Finances and HR to ensure optimal service to the Boutiques | Sept. 2017 in addition Responsible for Product Department Switzerland, UE and US
    Retail Formation Excellence opérationnelle CRM Management d'équipe

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Education

  • Master in Economics and Communication (English program)
    USI , Università della Svizzera Italiana
    2014
    Master in Economics and Communication (English program)
  • Bachelor of Political Sciences
    UNIL, Université de Lausanne
    2011
    Bachelor of Political Sciences

Skill set

Categories