Description

A hard-working and strong performer motivated individual, with a strong work ethic, creative flair, and positive mental attitude.

Self-starter with a proven record of achieving both personal and corporate goals for demand generation, content marketing, digital marketing, partner marketing, with a passion for all marketing things in B2C and B2B environments.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

INVEST DIRECT
Chief Marketing Officer
PRIVATE EQUITY
August 2024 - Today (1 year and 10 months)
Genève, Switzerland
- Strategy: Business model and pricing strategy
- Corporate marketing: Analysis and audit of the website and its tech platform + website redesign and optimisation
- Content marketing: SEO audit, and SEO rewriting of texts & other SEO specificities linked to the site (meta-descriptions, titles, alt text, etc.)
- Product marketing: Listing of new functionalities, roadmap definition and mockup.
- Collaboration and management of dev. resources
Business model Stratégie de prix Audit SEO Analyse marketing SEO copywriting marketing produits Management d'équipe Marketing marketing digitale
Buzz Brothers
Senior CRM Expert
CONSULTING AND AUDITS
September 2023 - September 2024 (1 year)
Genève, Switzerland
Optimizing customer data strategies, executing data-driven marketing journeys & campaigns, and delivering results for diverse clients (such as Carlton Cannes, Institut Florimont, JTI brands - Make It Bright, Nordic Spirit, Ploom, with, corporate, etc.) and various markets (France, Switzerland, United Kingdom, Ireland, Japan, global/worldwide strategies and campaigns that included up to 14 countries at the same time).
CRM Mailchimp Hubspot Gestion de la relation client (CRM) Customer Relationship Management (CRM) Audit Marketing Strategy
Piter Solution
Chief Marketing Officer
SOFTWARE PUBLISHING
August 2022 - December 2023 (1 year and 5 months)
Chief Marketing Officer for a young startup

French market

- Brand & personas definition
- Messaging & Storytelling definition
- Marketing plan creation
- Interns management
- Website structure definition
- SEO audit
- Social media management
- Guidance and support
Personas Branding & Identity Storytelling Messaging Marketing Strategy plan marketing LinkedIn CMO Management d'équipe website SEO Audit SEO

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Master's degree
Pôle Paris Alternance (PPA)
2016
International Marketing
Bachelor's degree
Pôle Paris Alternance (PPA)
2014
Marketing Management & Interative Communication

Check out Emmanuelle's education

Emmanuelle B.

360° Marketing & CRM expert

About Emmanuelle

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