EBAbout Enid
With 15+ years leading marketing for Fortune 500 brands and top global agencies (Adidas, Reebok, Swatch, DDB), I specialize in building marketing infrastructure that bridges strategy, creative execution, and operational excellence across global markets. My expertise spans the complete brand ecosystem—from product development and positioning to content production, partnership orchestration, and multi-market campaign execution.
From global brand campaigns to local cultural narratives, from iconic brands to grassroots movements, I creates work that challenges, redefines, engages and delivers impact.
I'm ideal for brands seeking interim marketing directors, fractional CMOs, or strategic consultants who can architect complete brand systems without creating bureaucracy. My approach: build the invisible infrastructure that enables global marketing and creative teams to focus on creation, excellence and delivery, all through integral leadership.
Please see recommendations on Linkedin:
English
Native or bilingual
Spanish
Native or bilingual
German
Conversational
Italian
Conversational
French
Basic
Dutch
Basic
Can work on-site
Zurich (up to 50km)
Experience
- Enid Brun ConsultancyBrand Consultancy, Marcom Executive, Creative ProducerCONSULTING AND AUDITSApril 2020 - Today (6 years and 2 months)Bern, SwitzerlandStrategic marketing consulting for premium brands across sports, fashion, lifestyle, beauty, and wellness industries. I design, execute and deliver end-to-end solutions: brand strategy development, creative campaign planning, content production, partnership orchestration, and global-to-local team operations.
- NativasPresident, Editor-In-Chief & FounderAugust 2012 - Today (13 years and 10 months)Cultural impact consultancy serving Corona, Doritos, Adidas —specializing in partnerships, events, editorial, DEI talent representation, and brand activations.
- adidasDigital Activation Planning DirectorSPORTSOctober 2020 - July 2023 (2 years and 9 months)Amsterdam, NetherlandsArchitected and advocated the long-range vision for digital activation planning contributing to €1.5B eCommerce revenue across EMEACollaborated with senior leadership to articulate 5-year brand strategic plans across all categories to present in annual sales and marketing meetingsLed team of 14 persons, managing Adidas Originals lifestyle, Sports & Performance, Special Projects and Horizontal categories strategic content planningDrove organizational buy in achieving 99% on-time activation rate for global campaigns including Olympics, Ivy Park, Yeezy, UEFA Championship, Impossible is NothingReport insights to rapidly evolve marketing strategies, creating value for commercial and product teams through data-driven measurement and prioritization frameworksOrchestrated early go-to-market strategies for global brand campaigns and BU’s across all categories, integrating EMEA prioritiesTransformed team focus from execution to strategy, supporting area growth and capability buildingManaged complex stakeholder ecosystem aligning product, marketing, retail, and commercial interests across diverse business units and cross-functional brand teams
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Education
- Chopra Ayurvedic Health Instructor Chopra Meditation Instructor Biomimicry Practitioner Certification Creative Strategies for the Future of Work Sound Therapy PractitionerChopra Ayurvedic Health Instructor Chopra Meditation Instructor Biomimicry Practitioner Certification Creative Strategies for the Future of Work Sound Therapy Practitioner
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