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Fabrizio MazzeiFM

Fabrizio Mazzei

AI Solutions Architect

€1,000/day
Bari, IT
3-7 years

Average response time: 1 hour

About Fabrizio

AI Solutions Architect with a strong background in digital marketing, analytics, and automation. I help SMEs and teams (Marketing, Operations, Product) adopt AI in a practical, measurable way: less manual work, faster decisions, scalable workflows, higher data quality.

I design and ship AI agents and RAG assistants (Retrieval-Augmented Generation) for research, summarization, classification, and report generation. I also build operational dashboards and end-to-end automations by integrating the tools companies already use (Google Workspace, CRM, GA4, Search Console, CMS, databases). My scope covers architecture, prompt engineering, evaluation and monitoring, cost optimization, and, when needed, full-stack delivery (web apps and APIs, e.g., Next.js) to make solutions reusable and maintainable.

My approach is “use case first”: we start from a real bottleneck, define requirements and success metrics, then deliver an MVP in clear steps and harden it with guardrails, documentation, and governance. Example: an internal AI assistant grounded on a company knowledge base that answers employee questions, produces weekly summaries, classifies leads or tickets, and updates structured fields in Sheets or a CRM; in parallel, a dashboard tracks volume, error rate, coverage, and estimated time saved.

I also provide hands-on enablement for non-technical teams through playbooks and reusable templates: how to write robust prompts, validate outputs, reduce hallucinations, handle sensitive data, and align AI usage with internal policies. Available remotely and on-site in Bari, Puglia, and across Italy. I work in Italian and English, and I also speak Spanish.

If your goal is higher efficiency, better quality, and faster execution through applied AI, share your target process and objective. I’ll propose a clear roadmap with priorities and quick wins.
  • Italian

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • French

    Basic

Remote only
Primarily works remotely

Experience

  • InfoCamere
    AI-Driven Digital Marketing Specialist
    DIGITAL AND IT
    January 2022 - Today (4 years and 5 months)
    Bari, Metropolitan City of Bari, Italy
    InfoCamere is the Italian Chambers of Commerce's company for digital innovation, and develops IT solutions to simplify the relationship between citizens, companies and Public Administration.

    ◉ Tasks
    • Analysis & Reporting: I integrate artificial intelligence into the analysis and monitoring processes of the four corporate services (Registro Imprese, IBR, InfoCamere LEI, ID LEI) to identify trends and business opportunities. I manage over 100 KPIs through AI-driven dashboards (Sheets + Apps Script + Gemini) that generate strategic insights, forecasts, and automated narrative reports
    • Product & Service Development: I contributed to the launch of a service generating €150K per year and led the development of a new product currently being rolled out. I coordinate complex automation tasks using AI as a development partner (AI-Assisted Development), overseeing code generation, debugging, and validation
    • Internal Training: Creator and instructor of the workshop series “AI in Practice” (40 participants), focused on spreading AI literacy and teaching the practical use of leading tools (ChatGPT, Gemini, Gamma, NotebookLM, Claude)
    • UX: I provide continuous recommendations to optimize onsite funnels, validated through A/B testing
    • SEO: I leverage AI models to correlate the main KPIs, build thematic clusters, and assess the real business impact. I monitor organic performance monthly through predictive AI dashboards that generate actionable insights (organic traffic +104% YoY)
    • SEM & Paid Advertising: I oversee Google Ads strategies and performance across four accounts (budget >€100K/year), integrating AI-driven forecasting models to estimate ROI and channel saturation. I manage tracking and conversions through GTM and dynamic dashboards
    • Communication: I develop editorial campaigns and coordinate cross-department activities to maximize efficiency and message consistency
    • Webinars: I host a monthly webinar on company services, reaching an average of 150–200 participants

    artificial intelligence AI Automation RAG Business analysis Marketing
  • Fabrizio Mazzei - Freelance
    AI Solution Architect
    DIGITAL AND IT
    November 2018 - Today (7 years and 7 months)
    Bari, Italy
    I turn manual processes into automated software systems. I design AI-native solutions that combine business logic (growth, ROI, SEO) with technical delivery (Next.js, APIs, data layer, automation).

    ◉ Engineering & Built Solutions
    • Productivity engineering: I don’t manage tasks - I reduce manual work through software. I translate growth needs (lead gen, SEO, analytics, content ops) into reusable, measurable tools.
    • Core SaaS infrastructure: I designed and built a secure platform from scratch with 2-factor authentication (2FA), an admin area, rate limiting, input/output validation, and AI usage + cost tracking per feature/model.
    • Autonomous news agent: I build an AI agent that ingests sources, performs LLM-based filtering/summarization, stores results in a database, and produces channel-ready outputs (blog, social, reports).
    • Brand & GEO intelligence: multi-model analysis and scoring to understand how LLM engines describe a brand, where to intervene, and what actions to take.
    • Multimodal delivery: TTS pipelines that turn written content into audio formats and distribute it in a more accessible way.

    ◉ Tech Stack

    Next.js (App Router), React, TypeScript, Vercel AI SDK, PostgreSQL, Upstash Redis, Gemini/OpenAI/Perplexity/Claude, webhooks & cron jobs, basic observability (logging, cost tracking).
    Next.js LLM artificial intelligence AI Automation React.js
  • Auriga
    Performance Marketing Specialist
    BANKING AND INSURANCE
    October 2019 - January 2022 (2 years and 3 months)
    Bari, Metropolitan City of Bari, Italy
    ◉ Tasks
    • Marketing Strategy: formulated a comprehensive annual digital marketing plan
    • SEO: executed content optimization for two company websites, resulting in a 27% increase in traffic and a 300% YoY growth in backlinks
    • Lead Management: enhanced the lead generation funnel, achieving a 58% YoY improvement, and identified new inbound channels
    • SMM/SEM: oversaw both organic and paid social media editorial plans as well as managed Google Ads with a budget exceeding 40,000 euros per year
    • Email: administered internal and external newsletters using Mailchimp, available in five languages, for approximately 20,000 users
    • Partnerships: managed partnerships with three key industry websites and maintained contact relations
    • Trend & Competitor Analysis: conducted semi-annual market trend analyses and engaged in daily competitor monitoring
    • Report: continuously tracked marketing activities and provided periodic reports to management

    Marketing Business analysis SEM Email marketing Digital Transformation

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Education

  • Tech
    Tech

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