About Fabrizio
Italian
Native or bilingual
English
Fluent
Spanish
Fluent
French
Basic
Experience
- InfoCamereAI-Driven Digital Marketing SpecialistDIGITAL AND ITJanuary 2022 - Today (4 years and 5 months)Bari, Metropolitan City of Bari, ItalyInfoCamere is the Italian Chambers of Commerce's company for digital innovation, and develops IT solutions to simplify the relationship between citizens, companies and Public Administration.◉ Tasks
- Analysis & Reporting: I integrate artificial intelligence into the analysis and monitoring processes of the four corporate services (Registro Imprese, IBR, InfoCamere LEI, ID LEI) to identify trends and business opportunities. I manage over 100 KPIs through AI-driven dashboards (Sheets + Apps Script + Gemini) that generate strategic insights, forecasts, and automated narrative reports
- Product & Service Development: I contributed to the launch of a service generating €150K per year and led the development of a new product currently being rolled out. I coordinate complex automation tasks using AI as a development partner (AI-Assisted Development), overseeing code generation, debugging, and validation
- Internal Training: Creator and instructor of the workshop series “AI in Practice” (40 participants), focused on spreading AI literacy and teaching the practical use of leading tools (ChatGPT, Gemini, Gamma, NotebookLM, Claude)
- UX: I provide continuous recommendations to optimize onsite funnels, validated through A/B testing
- SEO: I leverage AI models to correlate the main KPIs, build thematic clusters, and assess the real business impact. I monitor organic performance monthly through predictive AI dashboards that generate actionable insights (organic traffic +104% YoY)
- SEM & Paid Advertising: I oversee Google Ads strategies and performance across four accounts (budget >€100K/year), integrating AI-driven forecasting models to estimate ROI and channel saturation. I manage tracking and conversions through GTM and dynamic dashboards
- Communication: I develop editorial campaigns and coordinate cross-department activities to maximize efficiency and message consistency
- Webinars: I host a monthly webinar on company services, reaching an average of 150–200 participants
- Fabrizio Mazzei - FreelanceAI Solution ArchitectDIGITAL AND ITNovember 2018 - Today (7 years and 7 months)Bari, ItalyI turn manual processes into automated software systems. I design AI-native solutions that combine business logic (growth, ROI, SEO) with technical delivery (Next.js, APIs, data layer, automation).◉ Engineering & Built Solutions
- Productivity engineering: I don’t manage tasks - I reduce manual work through software. I translate growth needs (lead gen, SEO, analytics, content ops) into reusable, measurable tools.
- Core SaaS infrastructure: I designed and built a secure platform from scratch with 2-factor authentication (2FA), an admin area, rate limiting, input/output validation, and AI usage + cost tracking per feature/model.
- Autonomous news agent: I build an AI agent that ingests sources, performs LLM-based filtering/summarization, stores results in a database, and produces channel-ready outputs (blog, social, reports).
- Brand & GEO intelligence: multi-model analysis and scoring to understand how LLM engines describe a brand, where to intervene, and what actions to take.
- Multimodal delivery: TTS pipelines that turn written content into audio formats and distribute it in a more accessible way.
◉ Tech StackNext.js (App Router), React, TypeScript, Vercel AI SDK, PostgreSQL, Upstash Redis, Gemini/OpenAI/Perplexity/Claude, webhooks & cron jobs, basic observability (logging, cost tracking). - AurigaPerformance Marketing SpecialistBANKING AND INSURANCEOctober 2019 - January 2022 (2 years and 3 months)Bari, Metropolitan City of Bari, Italy◉ Tasks
- Marketing Strategy: formulated a comprehensive annual digital marketing plan
- SEO: executed content optimization for two company websites, resulting in a 27% increase in traffic and a 300% YoY growth in backlinks
- Lead Management: enhanced the lead generation funnel, achieving a 58% YoY improvement, and identified new inbound channels
- SMM/SEM: oversaw both organic and paid social media editorial plans as well as managed Google Ads with a budget exceeding 40,000 euros per year
- Email: administered internal and external newsletters using Mailchimp, available in five languages, for approximately 20,000 users
- Partnerships: managed partnerships with three key industry websites and maintained contact relations
- Trend & Competitor Analysis: conducted semi-annual market trend analyses and engaged in daily competitor monitoring
- Report: continuously tracked marketing activities and provided periodic reports to management
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Education
- TechTech