Felipe Delgado Lopez

At Apptitude, I was actively involved in the end-to-end design and development of digital applications tailored to the needs of clients from a wide range of industries, including industrial manufacturing, sports organizations, and entertainment companies. My role encompassed close collaboration with clients and internal stakeholders to understand business objectives, define user requirements, and translate them into intuitive and functional digital solutions. I contributed to the creation and structuring of detailed project documentation to ensure clarity and alignment across teams throughout the development process.

I also led or participated in user testing phases, gathering feedback to improve the usability and user experience of our applications. Additionally, I supported the Marketing team by creating visual content—such as mockups, illustrations, and promotional assets—used in internal presentations, client proposals, and public-facing communications. This cross-functional involvement helped reinforce Apptitude’s brand identity and support the successful delivery of high-quality digital products.

Design visual and photographic brand identities while maintaining consistency across digital channels in accordance with user and business requirements. Build technical solutions like WordPress and Woo-Commerce, allowing clients to independently manage their content and e-commerce experiences. Coordinate events and partner with music artists to grow their audience connections. Produce photography and artwork, and handle social media management for festivals and music events.

Teaching UX/UI design principles and hands-on Figma techniques to students in the Interactive Media Designer CFC program at ERACOM. Guiding them through the process of designing mobile and web applications, from user research to high-fidelity prototypes.