Skill set (4)
Fiona in a few words
I really believe in the power of food and drink to bring people together, to create memories, to form bonds, to share stories and loves, to heal, and of course, on top of all that to feed - the soul as well as the body.
If that’s all a bit gooey for you, fair enough - but why else should people spend their hard-earned cash in your restaurant, eating food they “could just make at home”? Why should they spend £8 on a glass instead of a bottle? It’s because of you, hospitality, people, experiences and being able to share it.
You’re probably here because you have something amazing to share through food, drink or hospitality and you’re missing a little something. Maybe you simply need awareness (bums on seats). Maybe your plates are the dream in person but the pictures just don’t do them justice “on the gram”. Maybe you’re stuck for what to do, how much to spend (and where to spend it!), how to know it’s all working… I’d love to help.
I would rather spend £8 on a glass enjoyed out than a bottle at home. I’d rather read the wine list. I’d rather hear why you love that dish, hear the background chatter, Shazam your playlist, and soak up leftover sauce with crusty bread from a plate you chose because it was just so.
My background lies in hospitality, food and drink and I’ve got experience in marketing, project management and events. From developing and launching a luxury rum brand, to managing the digital marketing, PR and branding of a world-renowned luxury bar, I’m not shy of a challenge.
Areas I can help you…
- Marketing strategy, planning and execution
- Analysis, reporting and market research
- Copywriting and content creation for social media, website and printed materials
- Creative direction of shoots and styling
- Managing agencies and projects like PR and web builds
- Event planning and delivery
- SEO
- Paid search and social
- Mostly, finding what makes your customers tick and reaching them, so they can discover what you offer
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