Description

Growth‑focused brand leader with 15+ years of experience driving brand strategy, go‑to‑market execution, and portfolio

performance across Europe and Asia.

I have led brands from local to regional level, delivering growth through clear positioning, data‑driven decisions, and disciplined

execution across multiple markets.

Experienced across FMCG and consulting environments, partnering with leadership teams to assess market opportunities, launch initiatives, and improve commercial performance while balancing global direction with local market needs.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Chinese
Native or bilingual
Malay
Fluent

Workplace preferences

Can work on-site

Vevey (up to 50km)

Anansi Solutions
HR & MARKETING CONSULTANT
DIGITAL AND IT
January 2021 - Today (5 years and 5 months)
1800 Vevey, Switzerland
• Scaled a Swiss IT consulting firm from 2 to 5 employees, supporting the acquisition of 10+ clients across NGOs, SaaS, startups, and international organizations through structured growth initiatives.
• Designed and executed B2B email outreach campaigns end‑to‑end, covering ICP definition, content creation, sequencing, follow‑ups, and performance measurement.
• Supported the scaling of the team from 2 to 5 employees by contributing to recruitment outreach, pipeline coordination, and candidate follow-up.
B2B Marketing Recruitment Pitch Growth hacking
ITS Consulting,
EMPLOYER BRANDING CONSULTANT
January 2021 - Today (5 years and 5 months)
Shanghai, China
Consulting supporting HR and people functions in aligning talent, recruitment, and employer communication with business objectives.
Henkel,
BRANDING LEAD
January 2018 - January 2020 (2 years)
Launched Henkel's first reaching 60,000+ across the region with consistent messaging from factory floor to executive level.
• • Led Top Employer audits in China and Singapore, securing certifications and recognition from Universum as a student-preferred employer.
• • Mobilized 50+ internal brand advocates to enhance onboarding, culture amplification, and new hire engagement.
• • Co-created region-wide DEI campaigns with Talent & Development, blending offline and online strategies-earning Best DEI Award in China (2019).