Description

Fractional CMO & Growth Strategist | 12+ Years in Global Marketing, eCommerce & Brand Transformation

I help ambitious brands grow faster and smarter—by combining deep consumer insight, digital-first execution, and commercial acumen.

With over a decade of experience leading marketing and digital transformation for global CPG and lifestyle brands (ex-Reckitt, Top 400 SMT), I bring clarity and momentum to growth strategies. Whether you're scaling a brand, entering a new market, or accelerating eCommerce, I provide fractional leadership and hands-on support that moves the needle.

🔹 Strategic marketing planning

🔹 eCommerce acceleration (D2C, Amazon, marketplaces)

🔹 Brand & portfolio positioning

🔹 Digital campaigns & media effectiveness

🔹 Go-to-market for new product launches

🔹 1P data & CRM journey optimization

🔹 Interim/fractional CMO leadership

Clients appreciate my structured thinking, action orientation, and ability to simplify complexity. Based in Switzerland, I work across Europe—remotely or on-site.

Let’s talk if you need senior marketing firepower without the overhead.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic

Workplace preferences

Can work on-site

Zurich (up to 50km)

Freelance
Marketing Consultant
February 2025 - Today (1 year and 4 months)
Sand, Watt, ZH, Switzerland
• Advising brands on global marketing, eCommerce growth strategies, and omnichannel consumer engagement to drive business performance.
Reckitt Benckiser Group (UK)
Global Direct-To-Consumer director (General Management)
January 2023 - May 2024 (1 year and 4 months)
Slough, United Kingdom
• 3 year Strategic plan development : successfully turnaround growth and profitability of DTC & CRM at Reckitt with clear strategy definition across the business units, aligning with business priorities and category goals, portfolio prioritization and geographical prioritization.
• Delivered double digit growth through maximization of consumer acquisition, conversion, average order value and repeat (Net revenue = UV x CVR x AOV x RR), with the UK being a priority market.
• Developed dedicated innovations for the channel based on consumer insights in order to attract consumers specifically to DTC while creating value for the group (including by being the main collector of 1P data for the group)
• Built, led and coached a high-performing, cross-functional team of 20+ professionals across marketing, media, design, data, and supply functions.
• Owned global P&L strategy, ensuring double digit topline growth and significant profitability improvement.
• Defined and implemented a global / local operating model to integrate the DTC hub into the Reckitt matrix environment, generating significant operational improvements.
Reckitt
Global Marketing director
August 2021 - December 2022 (1 year and 4 months)
Amsterdam, NH, Netherlands
• Drove category expansion by defining whitespace innovation and executing launches across key markets.
• Led digital transformation initiatives for the Hygiene Business unit (£6Bn net revenue), integrating DTC and CRM strategies across Reckitt brands, focused in the UK, Europe and US.
• Developed global playbooks to optimize eCommerce and retail execution across markets in order to generate double digit growth while generating significant productivity savings.
• Led 1P data strategy & launch initiatives optimizing media efficiency and generating valuable insights.
• Mentoring and developing marketing & eCommerce talents.