About Héloïse
Je m’appelle Héloïse de Nantes (et non, je ne viens pas de Nantes, mais de Bayonne !).
Fondatrice de Noflou, cabinet de stratégie et d'exécution commerciale.
J’aide les dirigeants à sortir du flou commercial : clarifier la stratégie, structurer l'exécution et sécuriser une croissance.
Basée entre Bordeaux et Paris, j’interviens partout en France.
15 ans d’expérience en développement commercial dans des environnements exigeants : Accenture, SAP, Sprinklr (IPO), Shippeo et Thélio (Data & IA).
J’allie vision stratégique et action terrain : structuration, mise en œuvre opérationnelle et pilotage.
1) Stratégie commerciale & go-to-market
Audit commercial et diagnostic stratégique
Business model, positionnement et proposition de valeur
ICP, segmentation et priorisation des comptes
Pricing et structuration d’offre
Construction de Playbook
2) Exécution terrain : machine de vente & performance
Structuration de la fonction commerciale
Cycle de vente (discovery → closing)
Prospection B2B & génération de leads
Méthodes MEDDIC, SPIN, Challenger
CRM (Hubspot, Salesforce), pipeline, reporting, dashboards & KPIs
Pilotage du revenu et prévisibilité du chiffre d’affaires
Alignement Sales & Marketing
-> Coaching commercial, formation MEDDPIC et ateliers dédiés
3) Direction commerciale externalisée
->Dirco externalisée / fractional Head of Sales / Manager de transition
Revue de forecast, objectifs commerciaux & pilotage du chiffre d’affaires
Management d’équipe commerciale
Recrutement & structuration d’équipe (SDR, AE, CSM)
Structuration pré-levée de fonds
Accompagnement de croissance scalable
Structuration des plans de rémunération
Reporting board & investisseurs
Exemples de missions :
Structuration commerciale SaaS avant levée
Repositionnement d’offre
Création de Playbook
Renfort commercial ponctuel
Diagnostic et optimisation de pipeline
Expertise additionnelle : SaaS, Data, IA
=> Échangeons 30 minutes pour clarifier vos enjeux ?
Héloïse
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 30km), Bordeaux (up to 30km), Biarritz (up to 30km), Marseille (up to 30km), Lyon (up to 30km)
Experience
- Industriel BtoB à impact - EmballageStructuration de l'activité commerciale- Commercial and organizational assessmentRAW MATERIALS INDUSTRYMay 2026 - Today (1 month)La Rochelle, FranceConducted a commercial and organizational assessment of a 20+ employee impact-driven company experiencing rapid growth and governance challenges.Designed a scalable sales operating model, including commercial governance, performance management, reporting structures and management routines.Advised leadership on organizational effectiveness, decision-making processes, team roles and cross-functional collaboration to support sustainable growth.Identified improvement opportunities across sales, marketing and business development functions, and developed recommendations for capability building and process standardization.Supported executive stakeholders in strengthening alignment, visibility and execution through structured KPIs, management cadences and operational steering mechanisms.
- Mckinsey & CompanyMission conseil en stratégie pour un client CAC 40CONSULTING AND AUDITSMay 2026 - Today (1 month)Paris, France- Led the deployment of a retail performance improvement program for a Global actor in partnership with McKinsey & Company- Supported business unit transformation through on-site coaching, implementation of sales, retail and after-sales service best practices across the network.- Drove adoption of standards and operating models, ensuring consistent execution and alignment with performance objectives.- Monitored performance through KPI reviews, operational assessments and structured action plans to improve business outcomes.- Acted as a trusted advisor to management teams, combining hands-on coaching, change management and process optimization to accelerate performance improvements.
- Startup Fintech - SaaSStratégie commercial - PlaybookSOFTWARE PUBLISHINGJanuary 2026 - April 2026 (3 months)Paris, France- Conducted a comprehensive commercial strategy assessment for a fast-growing B2B SaaS company specializing in FP&A and financial planning solutions.- Designed and implemented a scalable go-to-market framework, including ICP definition, market segmentation, value proposition refinement and sales process optimization.- Built the company's sales playbook, covering qualification methodology, opportunity management, prospecting strategy, pipeline governance and forecasting practices.- Advised leadership on commercial organization, performance management and revenue growth initiatives, aligning strategic objectives with execution.- Established sales operating rhythms, KPIs and decision-making frameworks to improve pipeline visibility, conversion rates and overall commercial effectiveness.
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Education
- Master - Ecole Supérieure de CommerceGrenoble Ecole de Management2013> Majeur en Conseil en Management & Marketing > 4ème année en Apprenticeship chez Accenture; 3ème année en stage chez L'Oréal et au Club Méditerranée 📋 Research Paper entitled “Female entrepreneurship and Gastronomy: The Female Chefs”
Certifications
- BASHOkensei partners