Skill set (19)
Industry fields of expertise
Isabelle in a few words
Passionate marketing manager with a focus on the digital and e-commerce landscape; eager to work in a creative,
agile and forward-thinking environment.
Experienced to work in global companies and start-ups with various cultures.
Project management certification IPMA (D)
Open-mindedindividual with a strong enthusiasm for extreme sports and a penchant for embracing new challenges.
Experience
- Generali GmbHMarketing Communication SpecialistBANKING & INSURANCEApril 2024 - Today (1 year and 2 months)Adliswil, SwitzerlandProject Management: Responsible for the planning, conception,orchestration, and coordination of marketing projects, both internallywithin the marketing team and in close collaboration with externalstakeholders and partners.Single Point of Contact (SPOC): Central point of contact for allmarketing and market development inquiries that span variousdepartments within the company.Interface Function: Close cooperation with the Customer Insights team,Brand and Social Media teams, as well as project managers.Brand Awareness and Customer Acquisition: Development andimplementation of initiatives to increase brand awareness of Generali,drive customer acquisition, retention, and loyalty, as well as sales anddistribution support.Cross-Functional Project Management: Coordination, planning, andmanagement of cross-departmental market development strategies.Serve as the marketing lead in cross-functional marketing andcustomer projects.Marketing Strategy and Planning: Contribute to the development andimplementation of the marketing strategy.
- Konnex Agentur für Medien-Kommunikation AGCampaign ManagerMarch 2023 - December 2023 (10 months)Winterthur, ZH, SwitzerlandConsulting clients SEA campaigns Digital Media Buying Control and Optimisation of Digital Campaigns campaign set-up
- Luna-SwissDigital Marketing and eCommerce ManagerOctober 2021 - December 2022 (1 year and 2 months)Zurich, Switzerland- Verantwortlich der Weiterentwicklung und Umsetzug der D2C Strategie- Launch von eigenen Webshops inkl. kommerzieller und technischer Projektleitung- Unterstützug des Verkaufserfolges durch Optimierung des Datenaustausches in enger Zusammenarbeit mit führenden Schweizer eCommerce-Plattformen- Verantwortlich für alle online Marketing-Aktivitäten (inkl. Budgetplanung und Strategie) für Consumer Brands in der Schweiz- Planung, Content Erstellung und Umsetzung der Social-Media Kanäle, Planung und Analyse der digitalen Marketingkampagnen- Datenbasierte Analyse und Umsetzung von Google Ads für Kampagnen zur Bildung von brand awarness
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Education
- Master's degree, MSc in Economics and Business AdministrationCopenhagen Business School2017Master's degree, MSc in Economics and Business Administration
- Bachelor of ScienceLoughborough University2013Bachelor of Science (BS), Information Management and Business Studies
- Hochschulreife, A-levelsLord Wandsworth College - in the UK2010Hochschulreife, A-levels
- Mittlere Reife / GCSEKaiserin Friedrich Gymnasium2008Mittlere Reife / GCSE