About Ivan
Ex-Google & Ex-Amazon, Startup Founder (raised €1.2M).
Strategist, Product Marketing & Storytelling expert helping companies clarify their message, structure high-impact pitch decks, and build effective go-to-market strategies.
15+ years shaping products, brands and growth at global scale.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- GamevestorPresident & Co-FounderPRIVATE EQUITYAugust 2024 - Today (1 year and 10 months)Genève, Switzerland
- Founded Gamevestor, the first EU-wide crowdinvesting platform for video games.
- Raised €1.2M from industry investors and strategic partners.
- Driving business development, securing partnerships with studios, investors, and ecosystem players.
- Overseeing product development and overall company direction.
- Led marketing, brand building, and all go-to-market initiatives.
- Electronic Arts (EA)Senior Global E-Commerce ManagerVIDEO GAMES AND ANIMATIONSeptember 2017 - July 2023 (5 years and 10 months)Geneva, SwitzerlandManaged global digital sales & revenue across EA’s central e-commerce channels.Led P&L ownership for key product lines, optimizing pricing, promotions, and conversions.Coordinated cross-functional teams (marketing, product, analytics, CRM, studio teams) to deliver impactful commercial campaigns.Negotiated and managed relationships with major retail and digital partners, improving visibility and sales performance.Delivered significant uplift on live-service titles, through data-driven promotional strategies and user segmentation.Oversaw global launch plans for selected EA titles, ensuring alignment across regions and channels.Built dashboards, forecasts, and performance reports for senior leadership (revenue, KPIs, strategic insights).Drove experimentation and optimisation (A/B tests, pricing tests, funnel improvements) across the e-commerce ecosystem.
- GoogleProduct Marketing ManagerTECHOctober 2013 - July 2017 (3 years and 9 months)London, England, United KingdomLed go-to-market strategies for key Google products across multiple European markets.Drove product positioning, messaging, and value proposition for high-impact launches.Collaborated with engineering, sales, and partnerships teams to ensure alignment between product roadmap and market needs.Managed marketing campaigns end-to-end, including segmentation, acquisition, activation, and user growth.Built and executed data-driven marketing plans, optimizing performance across channels.Conducted market research and competitive analysis to inform product decisions and strategic prioritization.Presented insights and recommendations to senior leadership to steer product and market strategy.Supported ecosystem partners with training, resources, and co-marketing initiatives to drive adoption.
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Education
- Master in Business ManagementIMT Atlantique2011Master in Business Management
- Professional Certificate, Corporate FinanceColumbia University in the2018Professional Certificate, Corporate Finance