Description

I've spent 20+ years leading global brand strategy, digital transformation and P&L management for some of the world's most recognised consumer health and FMCG brands — including Voltaren ($1B+ franchise), Fenistil, Durex, Nurofen and Dettol across 100+ countries.

My work sits at the intersection of brand strategy, commercial growth and digital innovation. I've built and led high-performance cross-functional teams, launched brands into new geographies (US, China, Australia), secured major global partnerships (UEFA Champions League), and embedded performance marketing and e-commerce at scale.

Based in Nyon, Switzerland — I work with mid-size and growth-stage companies who need senior marketing leadership without the full-time overhead. Whether you need a fractional CMO, a brand audit, a go-to-market plan, or a digital transformation sprint — I bring boardroom-level thinking with hands-on execution.

Industry field of expertise

Languages

English
Native or bilingual
Afrikaans
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Genève (up to 50km)

Haleon
VP & Global Business Lead Voltaren and Topicals
PHARMACEUTICALS INDUSTRY
April 2023 - Today (3 years and 2 months)
1260 Nyon, Switzerland
Full P&L accountability for the $1B+ Voltaren franchise across 100+ countries

– Delivered 5.9% revenue growth across Years 1–3, leading end-to-end brand strategy, innovation pipeline and commercial execution for the world's leading topical pain relief brand.
– Secured and activated a 3-year global partnership with the UEFA Champions League as Voltaren's sole pain relief partner across 9 markets — resetting the brand's relevance with younger consumers.
– Drove geo-expansion of Voltaren into the US, China and Australia, managing multi-regulator molecular launches and overseeing new clinical programs with R&D
. – Lead a cross-functional global team spanning Marketing, Finance, R&D, Medical Affairs, Supply Chain, Legal and Insights — reporting regularly to the Haleon Executive team.
– Embedded digital-first brand transformation across priority markets, including performance marketing, e-commerce and data-led consumer engagement programs.
Brand Marketing Brand Strategy Value Engineering Sponsorships Agency management
Haleon / GSK Consumer Healthcare
Global Business Lead
January 2020 - April 2023 (3 years and 3 months)
1260 Nyon, Switzerland
| General management of the ~£300M Skin Health portfolio across 4 brands in 66 markets
– Held full P&L, Innovation, Marketing, Finance, Supply Chain and HCP engagement accountability across a global portfolio through two major organisational changes — GSK Consumer Healthcare and the Haleon demerger. – Defined and executed a multi-year brand repositioning strategy, driving NPD from consumer insight through to commercial launch across priority markets including US, Germany, Russia, Japan and Middle East & Africa. – Built and led a high-performing, geographically dispersed cross-functional team, maintaining commercial momentum and culture through sustained organisational transformation.
GlaxoSmithKline Pharmaceuticals
Global Digital Operations Director — Respiratory
April 2018 - December 2019 (1 year and 8 months)
London, UK
| Accountable for all digital content globally for the £1.6B GSK Respiratory franchise — reaching 1.2M+ doctors via 5,000+ sales reps across 45 markets
– Oversaw delivery and performance measurement of all HCP-facing digital content across Veeva iPad, CRM email and web channels for Nucala, Relvar and Trelegy. – Implemented performance dashboards, KPI frameworks and brand insight reporting to drive data-led commercial decisions across the global franchise. – Led agency management, quarterly business reviews, budgeting and offshore production — driving down cost per-contact and accelerating speed-to-market.