Description

Fractional Technical SEO & AI Discovery Strategist (8+ years in SEO, Prague/CET). I help teams prevent traffic loss during migrations, fix crawl/indexation inefficiencies, and build measurement-driven roadmaps. I also develop and apply AI-assisted workflows (e.g., keyword classification, multilingual content ops) and run “AI visibility” experiments to adapt content and technical foundations for generative/answer-driven discovery.

Languages

Czech
Native or bilingual
English
Fluent
German
Basic
Slovak
Fluent

Workplace preferences

Can work on-site

Prague (up to 50km)

freelance
Freelance SEO specialist freelance
DIGITAL AND IT
September 2020 - Today (5 years and 9 months)
Prague, Czechia
- Own end-to-end SEO growth and technical strategy for a portfolio of clients (e-commerce / insurance / SaaS-like sites), from diagnostics to roadmap, prioritisation and delivery oversight.

- Lead technical SEO programmes: crawlability & indexation governance, internal linking structure, Core Web Vitals monitoring, and recurring audits (Screaming Frog / Sitebulb).

- Run migration / redesign readiness support (pre-launch checks, redirect & canonical rules, staging validation, post-launch monitoring) with a focus on traffic-loss prevention.

- Build measurable SEO reporting: KPI tree (visibility → sessions → conversion), release notes, and executive summaries for stakeholders (marketing + dev).

- Develop AI-assisted workflows to speed up analysis and production (e.g., universal keyword categorisation tool; prompt-driven multilingual content briefs).

- Deliver conversion-oriented on-page improvements (templates, IA, UX collaboration) and content optimisation based on query intent & performance data.

- Monetise and grow own portfolio websites to validate strategies in production environments.
SEO AI Visibility Content marketing
Creative Dock
International SEO specialist
May 2024 - April 2025 (11 months)

International SEO specialist
International SEO specialist
Creative Dock GroupCreative Dock Group
květen 2024 – duben 2025 · 1 rokkvěten 2024 až duben 2025 · 1 rok
- Developing a global organic search strategy across 18 countries, covering Europe and North America
- Increased conversion rates by 15% through strategic UX redesign of key product pages.
- Prompt engineering – creating content for more than 5 languages in a playful style, tailored to the target audience
- Close collaboration with IT on the implementation of technical measures (performance optimization, 4xx/5xx error resolution, crawlability)
- Project management and cross‑team coordination
- Developing an SEO AI tool (e.g., for universal keyword categorization)
- Preparing keyword analyses for key markets
- Technical SEO – monitoring the technical health of the website, conducting audits, and coordinating with the IT department on executing technical tasks
- Creating a link-building strategy
Skupina Srovnejto
Senior SEO specialist
February 2022 - June 2023 (1 year and 4 months)
- Developing a global organic search strategy across 18 countries, covering Europe and North America
- Increased conversion rates by 15% through strategic UX redesign of key product pages.
- Prompt engineering – creating content for more than 5 languages in a playful style, tailored to the target audience
- Close collaboration with IT on the implementation of technical measures (performance optimization, 4xx/5xx error resolution, crawlability)
- Project management and cross‑team coordination
- Developing an SEO AI tool (e.g., for universal keyword categorization)
- Preparing keyword analyses for key markets
- Technical SEO – monitoring the technical health of the website, conducting audits, and coordinating with the IT department on executing technical tasks
- Creating a link-building strategy