About Juanita
AI-driven digital marketing specialist with 15+ years across Europe and LATAM. At Webloyalty, led multichannel programs achieving 40% CTR lifts, 9% conversion lift, GDPR-compliant acquisition strategies and brand activation in 6 European markets.
Founder of JUVAII, an AI consultancy where I trained 60+ professionals, implemented applied AI workflows, and set up martech/CRM systems using ChatGPT, Gemini, Claude, Perplexity, n8n, ManyChat and HubSpot.
Skilled in marketing automation, workflow design, AI-powered content creation and digital transformation support, and currently transitioning JUVAII into a part-time consulting practice while seeking a senior marketing role to apply AI and performance-driven capabilities at scale.
Spanish
Native or bilingual
French
Native or bilingual
Portuguese
Fluent
English
Native or bilingual
German
Conversational
Can work on-site
Zurich (up to 50km)
Experience
- juvaiiFOUNDER & AI MARKETING STRATEGISTDecember 2023 - Today (2 years and 6 months)Zürich, Switzerland
- AI Consulting, Automation & Training: Advising SMEs and corporate teams on integrating generative AI, automation and martech tools. Built AI workflows using ChatGPT, Gemini, Claude, Perplexity, n8n and ManyChat; designed and delivered 10+ AI training programs to 60+ professionals across Zürich, London & online. Selected to teach Communication & AI Productivity at Ecole Internationale Tunon (Geneva campus).
- Retail Social Media Operations: Managed 40+ supermarket pages (Carrefour, Super U, E.Leclerc, Intermarché). Produced high-volume AI-powered content reaching 250K–300K users/month across local retail audiences. Applied the same content systems to my personal LinkedIn strategy, achieving +1,300% impressions growth in one year.
- Marketing Operations & CRM Systems: Managed JUVAII’s HubSpot CRM, leading segmentation, MQL/SQL qualification, automation and invoicing workflows. Web & No-Code Development: Designed and developed the full JUVAII website in Framer (UX, SEO, integrations, animations).
- Campaigns & Lead Generation: Built Facebook Ads campaigns generating hundreds of leads, achieving 20%+ conversion rates. Currently transitioning juvaii into a part-time consulting practice while seeking a part-time strategic marketing role to apply AI and automation expertise at scale within an established organization.
- Webloyalty, Tenerity GroupSENIOR DIGITAL MARKETING SPECIALISTDecember 2018 - November 2023 (4 years and 11 months)Nyon, VD, Switzerland
- Led multichannel marketing initiatives across France, UK, Spain, Germany, Portugal, and LATAM, executing B2B2C digital strategies focused on brand growth, retention, and performance optimization.
- Managed rebranding initiatives for multiple products across European markets, coordinating brand identity, messaging, and audience testing with partners like CDiscount, OuiSNCF, Fnac, and Darty.
- Developed digital acquisition strategies for eCommerce and cashback subscription models (e.g., Remises & Reductions, Complete Savings, Winkelen en Sparen), integrating performance marketing tactics to drive customer engagement and retention.
- Led GDPR and e-privacy compliance integration into digital marketing strategies, working closely with legal teams to ensure brand positioning and campaign execution adhered to regulatory frameworks.
- Implemented CPL (Cost-Per-Lead) strategies with Apple Music and Amazon, optimizing acquisition and engagement.
- Conducted A/B and multivariate testing across landing pages, email marketing, and paid media, improving CTR by 40% and conversion rates by 9%.
- Led stakeholder alignment across marketing, legal, and business development teams, ensuring brand consistency, compliance, and measurable marketing impact on the sales pipeline.
- Developed and executed market entry strategies in Germany and Portugal, adapting brand positioning to local customer behavior and legal requirements.
- Webloyalty, Tenerity GroupDIGITAL MARKETING EXECUTIVEAugust 2015 - December 2018 (3 years and 4 months)Nyon, VD, Switzerland
- Optimized Click-Through Rate (CTR), and Conversion Rate (CR) KPIs for acquisition campaign performance.
- Coordinated cross-functional teams to execute digital campaigns across Europe & LATAM.
- Conducted A/B testing and optimized digital assets for higher engagement & conversions.
- Supervised quality control, briefings, and campaign launches for online marketing tests.
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Education
- Marketing SpecialistSwiss Academy for Marketing and Communication (SAWI)2021Marketing Specialist
- Advanced Search Engine Optimization (SEO)University of California, Davis2024Advanced Search Engine Optimization (SEO)