Description

With over 18 years of hands-on experience in the dynamic world of creative agencies, I have played a pivotal role in crafting strategic recommendations and delivering impactful campaigns. As I navigate the exciting landscape of communication, I am now ready to embark on a fresh chapter, eager to bring a unique blend of positive leadership, strategic thinking, and client-focused expertise to drive success in a collaborative and vibrant environment.

Spécialisations : Branding strategy and design - ATL Communication and tools - BTL - Strategy - Events - Brand Activation - Online - Team Management - Budget - Leading Creative operations

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Genève (up to 50km)

Buzz Brothers
CLIENT SERVICES DIRECTOR@
December 2022 - January 2023 (1 month)
Geneva, Switzerland
• Orchestrated and created the strategic client roadmap to offer a macro view on the main account (JTI) of the agency.
• Generated incremental and additional business for the agency by improving client relationships
• Ensured brand narrative consistency across all delivered materials for the client.
• Optimized internal processes and resources.
• Led the creative team (creative directors, art directors, graphic/motion designers) towards a consolidated vision.
• Managed a team of 15 people and reported to the General Manager.
L'OCCITANE INTERNATIONAL GROUP
GLOBAL 360 COMMUNICATION MANAGER@
October 2019 - September 2022 (2 years and 11 months)
Geneva, Switzerland
• Led, deployed, and ensured WW consistency of 360 global campaigns developments.
• Actively contributed to the global brand communication strategy and recommended global animation plans.
• Collaborated with both the internal creative studio and external agencies to develop campaigns and create on & offline brand content.
• Served as the key contact person for the central and local marketing teams (communication department)
• Coached and developed a team of 5 project leaders + supported squad teams on communication skills
bader.creation
CLIENT DIRECTOR@
March 2016 - July 2019 (3 years and 4 months)
Lausanne, VD, Switzerland
• Led agency development (prospecting) and managed internal flows to ensure profitability.
• Managed the strategic accounts: Nespresso HQ, Montres Breguet, Nestlé Waters, G-Ray Medical, Terre des Hommes, …
• Consulted clients on branding strategy and positioning.
• Ensured the accuracy of concepts and designs to respect customer brand DNA.
• Improved, recruited, and managed the agency staff (5-10 people) to achieve growth goals and deliver quality work.
• Reported to the CEO and Founder of the agency

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