Description

Forte de 13+ ans d’expérience chez Procter & Gamble, j’interviens sur des missions de stratégie de marque, positionnement, innovation et go-to-market, en alliant rigueur stratégique et excellence créative. J’ai piloté des marques leaders de catégorie sur plusieurs marchés européens, de la stratégie long terme à l’exécution de campagnes 360° à fort impact.

Ancienne Brand Director Europe pour Always & Naturella, j’ai notamment dirigé la campagne européenne Always pour Paris 2024 : insight consommateurs, direction créative, partenariats avec célébrités et déploiement dans toute l'Europe.

Types de projets & livrables :

- Stratégie et equity de marque

- Stratégie d’innovation, lancements produits et packaging

- Plans go-to-market (pricing, activation, media, adaptation locale)

- Campagnes 360° et accélération digitale & media

Mes expériences chez L’Oréal Luxe (Lancôme) et Galeries Lafayette renforcent mon expertise en branding premium, storytelling et désirabilité. Appréciée pour mon leadership, ma clarté stratégique et ma capacité à aligner les équipes autour d’objectifs de croissance ambitieux.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Genève (up to 50km)

Procter & Gamble
Brand Director for Always & Naturella brands
RETAIL (LARGE RETAILERS)
July 2022 - January 2026 (3 years and 6 months)
Genève, Switzerland
Marketing director managing the #1 (Always) and #2 (Naturella) feminine care brands in Europe.
My responsibilities include:
- Definying the brands growth strategy and portfolio
- Owner of the brands equity, and communication (from idea definition to 360 campaign production: TV, in-store, Social Media, influencers marketing)
- Leading the brands innovation plan, A -> Z product launches, promo and pricing strategy.

Communication 360° Marketing and Communications Planning Stratégie de communication Growth Strategy Portfolio Strategy
Procter & Gamble
Digital & Media Brand Director
RETAIL (LARGE RETAILERS)
June 2020 - July 2022 (2 years and 1 month)
Genève, Switzerland
Digital & media leader for the Procter & Gamble feminine care portfolio across Europe.
My responsibilities include:
• Management of 14 brand websites, 1 App, content development and full digital ecosystem (SEO/SEM, CRM, 1P data).
• Designed and produced 100% digital native content for GenZ teens addressing their key questions (Youtube Instagram, Snapchat, TikTok videos)
• Built the consumer data strategy (acquisition → enrichment → precision targeting).
• Led regional search strategy & investment, delivering efficiency gains.
• Elevated the brand’s presence on TikTok, Snap, Meta, Spotify, Gaming, ensuring platform-native content and measurable uplift.
• Designed media architecture & touchpoint choices for 5 brands, optimizing reach, frequency and media ROI.
• Implemented Advanced TV, Smart TV and precision targeting capabilities improving media return.
Procter & Gamble
Senior Brand Manager Digital
RETAIL (LARGE RETAILERS)
April 2017 - June 2020 (3 years and 2 months)
Genève, Switzerland
• Led digital strategy and content creation for Feminine Care Europe (social media presence and content creation, search strategy and content creation, advertising pilots on emerging platforms : Spotify, Pinterest, eSport).
• Regional digital expert for e-commerce acceleration, driving consumer engagement and online visibility via rich content.
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