About Karan
From growing a D2C brand's Instagram from 20K to 80K+ followers within a month, to piloting paid social for Oreo's Minecraft campaign at Mondelez, I've delivered real results across the full digital marketing spectrum.
I work across both sides of marketing: the strategic and the creative. On the paid side, I help brands get the MOST from their marketing budget, which means Meta, Google and LinkedIn campaigns built around data, not guesswork; social media strategies and content that build real communities; and creative testing that consistently moves the needle. Across my projects, I've scaled ROAS from 2.1x to 3.5x, cut CAC by 18%, improved CTR from 3% to 4.5%, and driven 30%+ lifts in qualified leads through targeted campaigns.
On the content and social side, that means managing communities, building editorial strategies, and producing the actual content, from short-form video edits to graphic design and product visuals, using Photoshop, After Effects and Premiere Pro.
I've worked across the spectrum, from global FMCG brands like Mondelez (Oreo, Milka, LU) and Reckitt (Nurofen) to lean D2C startups where I owned strategy and execution end-to-end. That range means I adapt fast, whether you need a performance audit, a campaign launch, or someone to run your channels on an ongoing basis.
What I can help you with:
- Meta Ads and Google Ads campaign management
- TikTok Ads and paid social strategy
- LinkedIn Campaigns
- Social media management and community building
- Content creation and editorial planning
- Competitive analysis and market research
- Performance reporting and optimisation
I specialized in Marketing at EDHEC Business School, graduating in the top 5% of my class. Based in France, with native English and conversational French.
English
Native or bilingual
French
Conversational
Hindi
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km)
Experience
- Mondelez InternationalMarketing Research AnalystJuly 2025 - January 2026 (6 months)Paris, France
- Translated consumer insights into paid social content strategies for Oreo's Minecraft campaigns across Meta and TikTok, achieving 20% higher engagement rates and reducing CPE by 15% versus previous campaigns
- Developed campaign tracking dashboards in Google Analytics to monitor CPC, CPM, and engagement, enabling budget reallocation that lowered CPC by 22%
- Built and presented automated dashboards integrating Nielsen data to analyse pricing, promotions, and channel performance, reducing analysis time by 50-75% and improving visibility on factors driving market performance
- Leveraged Kantar consumer panels to analyse penetration, volume per buyer, repeat rate, and other key KPIs, identifying 2 core consumer cohorts responsible for ≥65% of potential category growth, shaping Mondelez’s brand strategies in this segment
- Reckitt Benckiser FranceAssistant Brand Manager - NurofenRETAIL (LARGE RETAILERS)January 2024 - July 2024 (6 months)Paris, France
- Performed weekly competitor benchmarking and sales analysis across the FRBNL market using Nielsen, IQVIA, QLIK and PowerBI, identifying market opportunities, contributing to a 3% increase in market share in Q1 for Nurofen.
- Conceptualised creative storyboards and briefed agency partners on content campaigns distributed across TikTok, Youtube, Meta, and TV for the French, Belgian and Dutch markets, boosting ROI by 10%.
- Spearheaded the launch of Nurofen's France and Belgium websites, overseeing SEO requirements and brand-consistent content strategy in collaboration with regulatory, medical, and IT teams
- Performed weekly competitor benchmarking and sales analysis across the FRBNL market using Nielsen, IQVIA, QLIK and PowerBI
- EDANAMarketing and Communication CoordinatorJuly 2023 - January 2024 (6 months)Brussels, Belgium
- Directed LinkedIn, Twitter/X, and YouTube channels for 6,000+ industry members via Hootsuite, growing organic reach by 35%
- Orchestrated targeted B2B email marketing campaigns via Mailchimp, incorporating audience segmentation and A/B testing of subject lines to drive a 30% lift in qualified leads with an average open rate of 25%
- Established a monthly editorial calendar across 3 channels, aligning content to EDANA's conference schedule, industry news, and sector publications
- Produced 50+ multi-format content assets including branded graphics, data-driven infographics, and short-form videos using Adobe Suite(Premiere Pro, InDesign, and Photoshop), ensuring a consistent visual identity and tone of voice across all platforms
Reviews
A
Awo
Community Manager - Postnatal
Reviewed on 26.05.2026
Karan a été très disponible et compétent. Il a fait preuve de créativité, de compétence technique et de patience dans la communication, qualités indispensables pour le poste de Community Manager. Je recommande vivement Karan!
Quentin
Growth Marketing Associate - Souk
Reviewed on 11.05.2026
Karan supported us with growth marketing, mainly focused on TikTok creator outreach and influencer partnerships.
He helped identify relevant micro and nano creators, manage conversations, follow up with leads, and convert interested creators into collaborations.
He was proactive, reliable, and easy to work with, and also contributed useful ideas around community building and outreach strategy.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Msc Marketing ManagementEDHEC Business School2025Relevant Coursework - International Marketing Strategy, Product Development & Innovation, Marketing Intelligence
- Master in Business ManagementEDHEC Business School2025Relevant Coursework - Operations and Project Management, Growth Strategy, Sustainability in Digital World, Digital Marketing
Certifications
- Google Ads Search CertificationGoogle2026
- HubSpot Inbound Marketing CertificationHubSpot2026