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Malt Strategy
Karla K.KK

Karla K.

UX & Data Researcher | Customer Insights & AI

€521/day
Geneva, CH
8-15 years
SQL
Data analysis
User Research
artificial intelligence
Qualitative & Quantitative Research (Interviews, Surveys, Focus Groups)

Average response time: 1 hour

About Karla

I help organisations understand their customers and make confident, data-driven decisions.

With 8+ years of experience, I lead end-to-end research projects — from problem definition to actionable insights — combining user research, data analysis, and strategic thinking. I’ve delivered large-scale studies (including a 3,000+ respondent survey) across sectors such as energy, mobility, and digital services.

What I help you achieve

✔ Identify user needs, pain points, and hidden opportunities
✔ Turn complex data into clear, actionable insights
✔ Design and analyze surveys at scale
✔ Support product, policy, and business decisions with evidence
✔ Build frameworks (personas, journeys, segmentation) teams actually use

How I work

I combine quantitative analysis (surveys, segmentation, behavioral data) with qualitative insights (interviews, UX research, fieldwork) to deliver a complete understanding of your users and context.

My experience includes:

  • Transforming operational and customer data into strategic insights in the energy sector
  • Leading research on Uber vs taxis, analyzing behaviors, conflicts, and market dynamics to inform decision-making
  • Working in complex environments where stakeholder alignment and clear communication are critical

What makes me different

I don’t just deliver research — I help you clarify the problem, structure decisions, and move forward with confidence.

You’ll work with someone who can quickly understand your context, ask the right questions, and deliver structured, visual outputs that speak to both executives and operational teams.

Let’s work together
If you need to better understand your users, validate decisions, or bring clarity to complex problems — I’d be happy to collaborate.
Air Transportation and Tourism
Banking and Financial Services
Education Systems, Research, and Universities
Hotel industry
Oil and Gas

  • Spanish

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

Can work on-site
Geneva (up to 50km)

Experience

  • Universidad de Quintana Roo
    UX Researcher / Data Analyst – Customer Behavior & Digital Insights
    RESEARCH
    January 2021 - July 2023 (2 years and 6 months)
    Mexico City, Mexico
    • Led end-to-end research projects combining qualitative (interviews, focus groups) and quantitative (surveys, behavioral data) methods
    • Analyzed user behavior across digital platforms (Tripadvisor, Booking, Google Travel) to identify user needs and experience gaps
    • Translated research findings into actionable insights to support digital and customer experience improvements
    • Designed and structured datasets and dashboards (Power BI) to support decision-making and performance tracking
    User Research Data analysis Survey Design qualitative (interviews, focus groups) and quantitative (surveys, behavioral data) Data visualization
  • Fundación Honduras Social
    Customer Insights & Research Lead
    CIVIC AND SOCIAL ORGANIZATIONS
    May 2018 - April 2020 (1 year and 11 months)
    San Pedro Sula, Honduras
    • Designed and conducted research studies to understand user needs, behaviors, and barriers in program adoption
    • Combined qualitative and quantitative data to generate strategic recommendations for stakeholders
    • Presented insights through reports and dashboards to support decision-making and improve service design
    • Coordinated stakeholders and cross-functional teams to align research insights with organizational goals
    User Research Data-driven recommendations ✔ Stakeholder Engagement Behavioral Analysis Program Evaluation
  • Compartamos Banco
    Business Analyst – Customer Segmentation & Performance
    BANKING AND INSURANCE
    March 2016 - July 2017 (1 year and 4 months)
    Mexico City, Mexico
    • Analyzed customer and financial data (500+ clients) to support segmentation and performance tracking
    • Developed analytical reports to identify behavioral patterns and business opportunities
    • Translated business needs into data insights to support commercial and operational strategies
    • Collaborated with stakeholders to improve targeting and decision-making processes
    Data analysis Customer Insights Qualitative Research Financial Behavior Analysis Survey Design
Check out Karla's experience

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Education

  • Administration, PhD
    Universidad Nacional Autónoma de México
    2019
    Data & Research Analyst – Large-Scale Study (PhD Project) Managed and analyzed large datasets (3,000+ observations) using statistical methods (SPSS) Designed data collection frameworks and ensured data quality and consistency Identified patterns and trends to support decision-making and strategy development Produced reports and dashboards translating data into actionable insights

Certifications

Skill set

Customer Insights
Usability Testing
SPSS
Behavioral Analysis

Categories