About Karolina
English
Native or bilingual
Macedonian
Native or bilingual
Serbian
Fluent
Romanian
Basic
Experience
- andInterim Commercial International ExecutiveMarch 2026 - Today (3 months)Schaffhausen, SwitzerlandSpecialised in three mandate types: international expansion, commercial turnaround, and leadership transition coverage. Effective from week one — no learning curve on what running a complex, distributed commercial organisation actually requires. Available for fractional and interim engagements across Europe and internationally.
- Oriflame CosmeticsVP & Global Head of Venture MarketsNovember 2023 - February 2026 (2 years and 3 months)Schaffhausen, SwitzerlandOversaw 35 global markets, managing €130M revenue and 400 FTE. Led commercial transformation, realigned market strategies, and redesigned operating models. Strengthened governance, performance management, and capital allocation. Built leadership capability across regions and mentored senior leaders. Reported directly to the Chief Commercial Officer.
- Oriflame CosmeticsHead of Central EuropeOctober 2021 - October 2023 (2 years)Bucharest, RomaniaLed a €150M regional business with responsibility for revenue, margin, and organisational health. Delivered commercial turnaround through restructuring and portfolio optimisation. Strengthened forecasting, budgeting, and performance management. Built a high-performing leadership team and succession pipeline.
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Education
- Degree in EconomicsUniversity of 'Sv. Kiril iDegree in Economics
- TDS Leadership Assessment QualifiedTDS Leadership Assessment Qualified