Skill set
Katalin in a few words
- Skilled in planning and executing digital marketing, communication, event and opreations strategies.
- Experienced in designing, producing, and distributing editorial and visual content for newsletters, social media, WordPress/Wix websites, advertising materials, and market research studies.
- Expert in managing digital marketing techniques, including email marketing, pay-per-click (PPC) advertising , search engine optimization (SEO), search engine marketing (SEM), conversion rate optimization (CRO), and insights analysis.
- Proficient in orchestrating a wide range of events, including press conferences, trade fairs, intercultural exchange programs, international festivals, scientific and literary lectures, courses, workshops, exhibitions, concerts, dance performances, social gatherings, and promotional campaigns such as direct sales, pop-up shops, and product sampling campaigns.
- Skilled in logistics, business administration, project management, and market research.
- Strong competencies in communication, negotiation, organization, team management, and stakeholder engagement.
- Fluent in English and French, with proven expertise in international collaboration.
- Calm and efficient in high-pressure, deadline-driven environments.
- Well-structured, detail-oriented, flexible, environmentally, optimistic, and dedicated to delivering exceptional client experiences through innovation and creativity.
Experience
- EscalierDesign888 SàrlDigital Marketing and Account ManagerMay 2019 - August 2023 (4 years and 3 months)Geneva, Switzerland- Planned and implemented digital marketing strategies.- Managed Google Ads search and display campaigns, and monitored their performance using Google Analytics.- Produced digital content and organized B2B client acquisition events. - Coordinated customer accounts, including negotiations, quoting, contract management, invoicing, daily emailing, and scheduling construction.- Achievements: Increased leads by 63% in 2020, 27% in 2021 , 12% in 2022; boosted web traffic by 71 % in 2020.EscalierDesign888 Sàrl is a innovative and sustainable staircase construction company.
- Hungarian Cultural Center of GenevaEvent and Communication Manager (President)April 2019 - June 2023 (4 years and 2 months)Geneva, Switzerland- Designed and executed communication and event strategies.- Managed two websites and eight events per month.- Crafted and implemented social media and newsletter campaigns.- Represented the organization at prominent events and coordinated a team of 10.- Achievements: Increased event attendance by 80% within six months and renovated the library venue in three months.The Hungarian Cultural Center of Geneva is a association representing Hungarian cultural heritage in Geneva and Switzerland.
- TallisHead of Operations (Maternity Leave Cover)September 2018 - January 2019 (4 months)Geneva, Switzerland- Managed logistics, production, fulfillment, shop operations, and merchandising. - Organized in-store events and social media campaigns.- Achievements: Increased online sales by 15% in main holidays season.Tallis is a luxury cashmere knitwear and ethical fur accessories company.
Recommendations
Education
- BSc in Business ManagementUniversity of Szeged, Hungary2011
- Certificate in Marketing and AdvertisingMIOK Vocational School of Szeged, Hungary2002