Kitija Rubiķe

As a brand & creative strategist with over 8 years of experience, I help brands cut through the noise with impactful campaign and content creation. Whether it's crafting campaigns for social media, in-store activations, partnerships, experiential events or leading content productions, I turn visions into results.

Brand strategy development for the EMEA region, driving key activations across brand awareness, product education, and sales. I managed creative content production and paid media strategy for six key markets, overseeing campaigns across Meta, YouTube, print, radio, and display ads. I collaborated with top-tier brand ambassadors, including athletes and influencers from F1, Red Bull, travel, music, and farming industries.

Consumer direct marketing strategy planning across Nike’s Integrated Marketplace, including nike.com, Nike App, SNKRS, NTC, NRC, 500+ stores, and retail partners. I developed integrated seasonal creative briefs, aligning consumer insights, marketing performance analysis, budgeting, and timelines. I managed cross-functional stakeholder alignment across Business Planning, Merchandising, and Digital and Stores Marketing teams. Additionally, I led presentations and working sessions to energise internal teams and franchise partners, while providing consumer and campaign insights for monthly and quarterly business reviews.